Rush is having fun — and making boatloads
It’s turning out to be a pretty good week for Rush Limbaugh, the conservative talk radio host beloved by millions of weekly listeners.
A powerhouse in radio since he began his national show in 1988, Limbaugh has renewed his contract with Premiere Radio Networks and Clear Channel Radio AND has landed on the cover of the Sunday New York Times Magazine. Not too shabby.
The release announcing the contract is light on details, but does a pretty good job of piling on the platitudes. Premiere Radio Networks President Charlie Rahilly said he was “proud to partner with Mr. Limbaugh deep into the next decade.” Clear Channel Radio CEO John Hogan tossed in that “broadcasters of Rush’s quality come along once in a lifetime.” Limbaugh himself stated that “I’m having more fun than a human being should be allowed to have.”
Yes, but how much money is he making?
It had better be a lot. As the New York Times Magazine profile points out, he drives a black Maybach 57s, which costs in the neighborhood of $450,000, and has another half dozen similar cars on his estate. He also recently bought a Gulfstream G550 for about $54 million, the magazine said.
Limbaugh can afford to live the way he wants. When we met he was on the verge of signing a new eight-year contract with his syndicator, Premiere Radio Networks. He estimated that it would bring in about $38 million a year. To sweeten the deal, he said he was also getting a nine-figure signing bonus.
So $38 million a year. At least $100 million in signing bonus. No wonder he’s having so much fun.