And now for an afternoon snack….

July 24, 2008

prisoner.jpgThere’s a little something for everybody in the media industry in Frank N. Magid Associates’ annual study of user/viewer/reader behavior. We got a look at some of the findings and took especial note of stats on online video usage, research sponsored by video sharing site Metacafe.

Boiled down, YouTube is still king of online video watching, according to nearly 2,000 web users aged 12 to 64 surveyed by Magid Associates. But as online video becomes a part of our daily routine, corroding wholesome activities like watching TV and going to the movies, there should be plenty more room for sites like rival Metacafe or slick Hulu.

Here’s some of the data on the overarching trends. Magid managing director Mike Vorhaus attributes them to a growing appetite for “snack-sized content.” Now try to make some money off it:

* Half of those surveyed watch some type of online video weekly, more than 10 percent watch it daily.

* More male users aged 12 to 24 say they expect to watch online video more often in the next year.

* Comedy and music videos are the most commonly viewed web video content. News stories rank fourth, full-length movies come in 10th.

* More than 40 percent of online video viewers say they’d rather watch video content on their nice TV sets rather than a PC screen.

* 30 percent believe the Internet is the future of video viewing and 28 percent say they watch less TV because of their web video habits. 44 percent say they consider ads within online video clips as similar to ads in TV shows.

(Photo of prisoners in Manila dancing during an exercise program, an act made famous by a video circulated online. Reuters)

One comment

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[…] Estudo sobre vídeos online patrocinado pelo site MetaCafe mostra [ou ratifica] que: […]

Posted by Tiago Dória Weblog » Blog Archive » Quanto menor e mais engraçado, mais visto é | Report as abusive

I’d be interested to see a future posting about websites like Hulu and Revver, and how they measure up against copyright-infringing video sites like Youku.

Posted by Stephan Schwartz | Report as abusive