Dell goes green, early and often

August 6, 2008

windmill.jpgGoing “green” is all the rage now in corporate America, including at Dell Inc, the world’s No. 2. maker of personal computers.

The company said last September that its goal was to become “carbon neutral” by the end of 2008. The company said on Wednesday it had reached its goal five months ahead of schedule.

The Round Rock, Texas computer maker put in place a worldwide energy-efficiency campaign and boosted its purchases of green power, verified emission reduction and renewable energy certificates. Since 2004, the amount of electricity that Dell gets from utility providers including wind, solar and methane-gas sources has grown nearly nine-fold to 116 million kilowatt-hours from 12 million kilowatt-hours.

It’s also saving a pretty penny — more than $3 million yearly — and has avoided nearly 20,000 tons of carbon dioxide going up into the atmosphere through improvements at its plants and other offices and through what it says is a global power-management effort.

Dell isn’t alone in announcing green initiatives. A slew of companies, both inside and outside the technology business, has announced plans to boost energy efficiency and purchases of renewable energy. Investment banks, too, are seeking to capitalize on the trend.

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Ceres has worked closely with Dell on going carbon-neutral and we’ve been impressed by the company’s commitment to boost the energy efficiency of its operations and its green power purchases BEFORE focusing on carbon offsets. This is the right approach that all companies should take.

Posted by Peyton Fleming | Report as abusive