Sirius XM on the iPhone

August 14, 2008

starplayr2.jpgWe’re not entirely sure if the current round of leaks will lift Sirius XM out of its $1.40 per share doldrums, but screenshots of a new iPhone application in development that will let users stream Sirius XM radio stations could put a new shine on the company.

The shots, leaked to Orbitcast, show a login screen that would appear to imply that the service would likely only be available to existing Sirius or XM subscribers or subscribers to the mobile service. We’ve seen various mobile applications that do just that over the years for Windows Mobile phones. But this is the first to offer a common platform for both services — and months ahead of the company’s own timeline for an interoperable receiver.

Citigroup’s Tony Wible thinks the link to Apple “highlight that SIRI’s value lies in its content and not its hardware or infrastructure.” And such applications could help it gain share in the audio entertainment market. “SIRI bears argue that AAPL’s products will take share from SIRI, but we disagree as both MP3 players and satellite radio have unique advantages that leads us to believe both will co-exist. New satellite radio plans create a greater opportunity for synergies between the two,” Wible writes.

We think it could potentially create an ancillary income stream and soften its reliance on automotive contracts at a time when U.S. car sales limp along. Perhaps more importantly, such applications makes Apple, and its ubiquitous devices, a partner rather than a direct rival.

The application, called StarPlayr, developed by GeeksToolBox, could nudge Sirius XM away from Apple’s line of fire.



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I’ve been a Sirius subscriber for a year now and I love it. Now that Sirius is available on an iPhone I will put an iPhone on my Christmas list.

Posted by Tony | Report as abusive

If they put Stern on Iphones count me in

Posted by Dave | Report as abusive

Oh yes, you can definitely listen to Howard Stern on your 3G iPhone with this application, and we’re honestly building clients for not just the iPhone too.

Posted by realwx | Report as abusive

I too have been waiting to buy and iPhone until I can listen to Howard. When is StarPlayr going to be officially released? If Howard were to give this a plug you can watch sales soar!

Posted by Scott | Report as abusive

standby kids….radiolicious will be this and so much more. We will be the mobile destinastion for content on the iPhone and are already developing for Storm and Bold. Everyone wants to grab the PR battle but we;re in the trenches working for contrent that you really want….we are currently in app store for iPhone with new content being added everyday.

Posted by TJ | Report as abusive