Reliance ADA targets all screens

August 20, 2008

reliance-anil-ambani.jpgEven before a deal to bankroll Steven Spielberg and David Geffen’s new studio has closed, India’s Reliance ADA Group is now on the hunt for U.S. mobile content publishers including game makers, according to the Wall Street Journal.

“The thought is to build a distribution model across the world,” Rajesh Sawhney, president of Reliance Entertainment, a unit of Reliance ADA, told the Journal. “For the content we’re acquiring now, we want to exploit it globally.”

Reliance hired Silicon Valley consultants VSC Consulting to scout out targets. The Mumbai-based conglomerate is also seeking to license content from big producers. This all comes on the heels of signing deals with eight Hollywood production house run by the A-listers George Clooney, Tom Hanks and Brad Pitt.

The latest suggests Reliance has cast its gaze beyond Hollywood.

Keep an eye on:

  • Beijing Olympics attract record viewers. (Reuters)
  • China TV companies are expected to pay at least 10-times more for the rights to broadcast the Olympics. (FT)
  • Hulu reaches 105 million video streams in July. (paidContent) Hulu selects Crispin Porter + Bogusky. (AdWeek)

(Photo: Reuters / Reliance ADA Chairman Anil Ambani)

One comment

We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see

This is a very interesting new development, particularly if they incorporate digital media assets into this global mix. Reliance Entertainment will be a company to watch.

David H. Deans
GeoActive Group USA

Posted by David H. Deans | Report as abusive