Microsoft to drop $300 mln in cool quest
Tired of being the punch line in Apple’s wildly successful “Get a Mac” ad campaign, Microsoft has pulled out the big guns and turned to … comedian Jerry Seinfeld. The software giant is planning on spending about $300 million to clean up its image, according to the Wall Street Journal.
Pop quiz: What has Jerry done since “Seinfeld” went off the air some ten years ago? (Does “Bee Movie” count if he never actually shows his face?)
Consider, even the nerdy PC guy in Apple’s ads — author and humorist John Hodgman, whom Wired deemed cool enough to grace its cover last year– has kept busy lately. In between writing books and stories for The Paris Review, Wired and the New York Times, he’s found time to pop up on “The Daily Show with Jon Stewart” and host lectures in Williamsburg, Brooklyn, which at one time or another suffered the reputation as hipster central.
Hodgman is expected to show up in Ricky Gervais’s upcoming film “This Side of Truth” next year.
If the nerd in Apple’s ads has already notched up the cool meter ahead of Seinfeld, perhaps Bill Gates should just show up alone in the ads. Would be a lot cheaper too.
What’s worse? Alleyinsider’s Peter Kafka digs up a 2007 Fast Company profile of Microsoft’s ad shop Crispin Porter + Bogusky… and discovers the firm uses Macs.
Keep an eye on:
- Go to college. Get an iPod. (NYT)
- IAC’s five-way split is done. Now seeking deals. (paidContent)
- Tech startup Hillcrest Labs sues Nintendo over motion-sensing technology. (Reuters)