Media companies aren’t the only ones who needed Google’s help. The Wall Street Journal is reporting Verizon and Google are nearing a wide-ranging agreement that will see Google as the default search provider on Verizon handsets.
It’s not the first time the two have reportedly come close to landing a partnership. They were in discussions last year as well.
At issue, according to the report, is Google’s desire to save information from user searches in order to enhance the relevancy of its ads. Verizon, like other carriers, have been unwilling to part with such valuable consumer data. Another hang-up is the revenue split from the ads.
Regardless, Google’s Android phones are expected to hit the market shortly, making deals like this just one part of the Internet search leader’s massive mobile ambitions.
Keep an eye on:
- Courts warn media companies on take-down notices (Wired)
- Advertising slowdown continues, says WPP (Reuters)
- Apple’s iPhone 3G launches in India with no mass hysteria and a price tag of $700 (Reuters)
(Photo: Reuters)
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