Goodbye Olympics, hello conventions
The Wall Street Journal reports that the local newspapers in Denver and Minneapolis-St. Paul are going all out in their coverage of the conventions. It’s a pleasant change of pace for an industry that has had to cut back in many areas.
The Denver Post is printing an extra 24- to 36-page section every day this week devoted to coverage of political speeches, protests and traffic troubles tied to the Democratic National Convention, which kicked off in the Colorado capital Monday. Entertainment squads — replete with paparazzi-style photographers and borrowed veterans from the gossip beat — are tracking where Oprah Winfrey, Ben Affleck and other Barack Obama-flocking celebrities will eat and schmooze while in Denver.
The Pioneer Press in St. Paul is devoting more than 30 staffers to the Republican National Convention, which opens there on Sept. 1, the Journal said.
Advertisers are also getting into the act. They never like to miss an opportunity to showcase their stuff, and so we shouldn’t be surprised to see them turning up in Denver. USA Today has a roundup of what marketers are doing.
General Motors, for instance, will provide hundreds of cars to both parties. GM, a convention car donor since 1980, is providing for the first time this year all gas-electric hybrids or E85 flex-fuel vehicles (85% ethanol fuel). The goal: highlight GM’s more eco-friendly technology.
So much for a late summer vacation.
Keep an eye on:
- Hollywood studio Metro-Goldwin-Mayer said it was not for sale but is exploring “enhancements” to its long-term capital structure that could include a stock offering or debt refinancing (Reuters)
- Electronic Arts and Take-Two Interactive Software have signed a non-disclosure agreement (NY Post)
- NBC Universal drew a record number of viewers for its coverage of the Beijing Olympics, setting a standard that could have other media companies rethinking their roles in future Games (Reuters)