iPhone just another phone Down Under
In comparison to the U.S. market where iPhone fans have been in a frenzy over all its highs and lows, consumers in Australia are a bit more nonchalant about the Apple device, which bloggers have called the Jesus phone.
“I think its impact in the United States is probably greater than anywhere else in the world,” said Sol Trujillo, head of Australia’s biggest phone company Telstra.
“At launch it was exciting (in Australia) .. Now its back to BAU — business as usual.”
Even though the phone of all phones now supports push email, Trujillo said the Bold, a high-speed version of the BlackBerry, was creating more excitement among business users.