Breakingviews breaks in to The Wall Street Journal

October 1, 2008

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The Wall Street Journal recently stopped carrying the Breakingviews business analysis column in favor of its expanded in-house Heard on the Street column, but Breakingviews still managed to crash the party in Wednesday’s paper. In true merry-prankster mode, the Breakingviews ad urges readers of Heard on the Street to think about what they’re missing and how to get a new fix. What the ad doesn’t mention is that The New York Times picked up Breakingviews for its business section just after the WSJ dropped it. Such a move would be a real paper cut.

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