MediaFile

Advertising powerhouse considers advertising

October 3, 2008

google.jpgCould we soon see a flashy Google advertisement on TV? It’s possible, according to a Wall Street Journal article, which says that the search advertising powerhouse has quietly approached several ad agencies about efforts to promote some products.

The article names agencies Wieden + Kennedy and Taxi as two agencies that have had discussions with Google, which, recall, has relied far more on word of mouth advertsing than most companies its size.

But don’t hold your breath for a massive advertising campaign from Google involving TV, radio, billboards, etc etc. As the article points out:

Google’s new approach is still in its early stages and how much it will ultimately involve traditional advertising remains unclear. Messrs. Brin and Page remain cautious and have pushed back against some ideas they believe are inconsistent with the company’s image, say people familiar with the matter.

 Keep an eye on:

  • Sony Corp reached a deal for three studios to back its cinema technology in the latest example of Hollywood’s ramped up efforts to switch to digital projection (Reuters)
  • Analyst Richard Greenfield of Pali Research says that Viacom should sell its Paramount Pictures movie studio to Time Warner (NY Post
  • Jordan, Edmiston Group, an investment bank.calculates that 619 deals in the media/information/marketing services industry have taken place through the third quarter — that’s down from 631 through the same period a year ago (Silicon Alley Insider)

(Photo: Reuters)

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