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	<title>Comments on: What to say at times like these?</title>
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		<title>By: Bank REO</title>
		<link>http://blogs.reuters.com/mediafile/2008/10/07/what-to-say-at-times-like-these/comment-page-1/#comment-352826</link>
		<dc:creator>Bank REO</dc:creator>
		<pubDate>Sat, 11 Oct 2008 23:18:59 +0000</pubDate>
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		<description>I believe we will see a larger shift into online advertising over the long run because of the ability to target their demographic better and the analytics they can use to watch performance.  Overall, online advertising is the most cost effective form of advertising compared to traditional channels (print, radio, t.v., outdoor, etc..)</description>
		<content:encoded><![CDATA[<p>I believe we will see a larger shift into online advertising over the long run because of the ability to target their demographic better and the analytics they can use to watch performance.  Overall, online advertising is the most cost effective form of advertising compared to traditional channels (print, radio, t.v., outdoor, etc..)</p>
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