Comments on: What to say at times like these? Where media and technology meet Wed, 16 Nov 2016 08:48:25 +0000 hourly 1 By: Bank REO Sat, 11 Oct 2008 23:18:59 +0000 I believe we will see a larger shift into online advertising over the long run because of the ability to target their demographic better and the analytics they can use to watch performance. Overall, online advertising is the most cost effective form of advertising compared to traditional channels (print, radio, t.v., outdoor, etc..)