Fox Biz throws CNBC’s Cramer under bus
If you didn’t know better, you’d think CNBC was running for office and Fox Business was the down-in-the-polls attack dog.
That’s the feeling you get watching Fox Business’s latest TV ad, which throws CNBC star and stock picker Jim Cramer under the bus and urges viewers to, you know, kick CNBC to the curb.
Truth is, Fox sort of IS behind in the “polls” — its rating are still a fraction of CNBC’s, even though the global financial crisis has been on the front page for weeks. The New York Times, citing Neilsen data, says viewership exploded to 81,000, on average one day earlier this month. Fox Business had never previously drawn an audience large enough to be “statistically reliable” by Nielsen.
By contrast, according to USA Today, the financial crisis has been a boon to viewership at CNBC, which has attracted some 722,000 on average last week during daytime hours — its best performance ever.
Keep an eye on:
- JCDecaux scrapped talks to buy News Corp’s Russian billboard unit, an acquisition which would have created the world’s top billboard advertising group, as the credit crunch made it impossible to fund the deal (Reuters)
- General Electric Co’s Universal Studios has reached an agreement to distribute films by DreamWorks SKG in its new partnership with Reliance ADA Group of India, DreamWorks Chairman Stacey Snider said (Reuters)
- Nielsen Media Research released figures for delayed viewing, and for most television shows the numbers rose, with some adding three million or four million viewers in recorded playback (NY Times)