Pledge a dollar, save a newspaper
It was just yesterday that I posted a blog entry on MediaFile that talked about how Gannett watchdog Jim Hopkins is soliciting advertising and reader contributions to keep himself afloat after his Gannett severance agreement peters out. Here’s one for the papers, contained in a letter I got from journalism trade publication Editor & Publisher on Tuesday:
In an attempt to better target the needs of our audience, we are asking all of our subscribers to indicate their types of business and job function according to the categories below. Per audit requirements, we must receive your response no later than October 31, 2008.
As thanks for your help in updating our records, we will make a donation of $1 to the charity of your choice upon receiving your completed form. (emphasis ours)
Associate Audience Marketing Director
Why not donate to your local newspaper chain? They need all the help they can get.