Pledge a dollar, save a newspaper

October 14, 2008

It was just yesterday that I posted a blog entry on MediaFile that talked about how Gannett watchdog Jim Hopkins is soliciting advertising and reader contributions to keep himself afloat after his Gannett severance agreement peters out. Here’s one for the papers, contained in a letter I got from journalism trade publication Editor & Publisher on Tuesday:

Dear Subscriber,

In an attempt to better target the needs of our audience, we are asking all of our subscribers to indicate their types of business and job function according to the categories below. Per audit requirements, we must receive your response no later than October 31, 2008.

As thanks for your help in updating our records, we will make a donation of $1 to the charity of your choice upon receiving your completed form. (emphasis ours)


Michael Nass

Associate Audience Marketing Director

Why not donate to your local newspaper chain? They need all the help they can get.

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India-born entrepreneurs empower US voters

Shukoor Ahmed ran for a seat in the Maryland House of Delegates in 1998, after coming to America a decade earlier from Hyderabad, India. Campaigning door-to-door, he was surprised so many voters did not know who represented them!

After his race ended slightly short of victory, he took advantage of his Master’s degree in Computer Technology and Political Science to build, a website he launched in 2001 to connect citizens and lawmakers. His website’s motto encapsulated its mission:

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