Anyone care to bet on World Series TV ratings?

October 21, 2008

rays.jpgThere’s been quite a bit of hand-wringing over this year’s World Series, which starts this week. It boils down to how Tampa Bay vs. Philadephia doesn’t exactly have the sex appeal of Los Angeles vs. Boston.

But those killjoys are thinking about it all wrong, a number of experts say. What Fox and advertisers really want is a long, competitive series, regardless of who is playing.  “What gets overstated is the importance of the matchup and what gets understated is the importance of volume,” Fox Sports spokesman Lou D’Ermilio says in an article we just posted.

What’s more, Jeff Gagne, a vice president with MPG North America, responsible for national sports negotiations, points out that this Tampa Bay worst-to-first story is pretty intriguing. It all comes down to the Tampa Bay story. “If that storyline can see itself over a long series, the ratings should actually do okay.”

So keep this in mind if you find yourself drawn to, an online sports book. The betting line on the broadcast rating (who knew you could bet on such things) is currently at a 10.2 share, it said today. That would make it the second-lowest rated World Series of all time. The line for the first game of the series is 9.5.

Ladies and gentlemen, place your bets.

(Reuters photo of Tampa Bay Rays pitcher David Price celebrating)

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