MediaFile

Phillies help hometown papers SELL OUT!

October 30, 2008

The Philadelphia Inquirer and Daily News are two papers that have suffered persistent misery in recent years as former owner Knight Ridder couldn’t stop their ad revenue and circulation declines. Things haven’t gotten much better… until the Phillies won Major League Baseball’s World Series Wednesday night — the first time that has happened in 28 years.

Now? They can’t print enough. Here’s the press release:

PHILADELPHIA, October 30, 2008 – In response to the Phillies World Series win last night, Philadelphia Media Holdings Chief Executive Officer Brian Tierney announced this morning that last night’s over-run of almost 350,000 copies of The Inquirer and Daily News are completely sold out. And, in an unprecedented move, the printing presses are running again this morning so that an additional 350,000 copies can be printed and available by early afternoon today.

“People are buying these souvenir editions of The Inquirer and Daily News in massive quantities and we are responding by firing up our printing presses for another run this morning,” said Mr. Tierney. “We have not restarted the presses like this in decades but we want to be sure that every fan who wants a copy of our newspapers can buy one.”

Later on Thursday, I got this e-mail from my mother, a South Jersey resident, which makes her an automatic Phillies fan:

Sold-out copies of today’s Philadelphia Inquirer are selling on ebay for $13 and up – I think I’ll keep mine, it may appreciate faster than my retirement portfolio.

That’s some sound business sense.

Comments
4 comments so far | RSS Comments RSS

It just shows you people want to connect with something in times like these. It is a bit sad that a newspaper is becoming the “next” Tickle-me-Elmo, but it is also rather funny to see Lemming thinking in action. I always wanted to know what drove people to mindless obedience to buy buy buy.

Posted by Ben | Report as abusive
 

On Thursday morning my friend picked up the wrong “Daily News” for my son. When I came home from work and found we had the wrong paper it was too late to get one, they were all sold out. Bob was born in 1980 when the Phillies won the World Series and has been a “die hard” Phillie Fan his entire life. Unfortunately he is deployed in Iraq and has to rely on friends and family to get copies of clippings and souvenirs like this printing of the paper for him. I have not made the same mistake since, but wish I could get him a copy of Thursday’s Daily News, after all, if he were not in Iraq he would have been a part of this tremendous event.
If there is a re-printing or way for me to get Bob a copy please let me know how.
Thanks,
Mike Sr.
shard72@msn.com

 

Mike Sr. you should check ebay, I’m sure you can get one there. I’m sure it will cost more than printed price, but at least you should still be able to get one.

 

I never thought I’d be helping set up newspaper sales at market prices. Not that there’s anything *wrong* with that.

Posted by Robert MacMillan | Report as abusive
 

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