Phillies help hometown papers SELL OUT!
The Philadelphia Inquirer and Daily News are two papers that have suffered persistent misery in recent years as former owner Knight Ridder couldn’t stop their ad revenue and circulation declines. Things haven’t gotten much better… until the Phillies won Major League Baseball’s World Series Wednesday night — the first time that has happened in 28 years.
Now? They can’t print enough. Here’s the press release:
PHILADELPHIA, October 30, 2008 – In response to the Phillies World Series win last night, Philadelphia Media Holdings Chief Executive Officer Brian Tierney announced this morning that last night’s over-run of almost 350,000 copies of The Inquirer and Daily News are completely sold out. And, in an unprecedented move, the printing presses are running again this morning so that an additional 350,000 copies can be printed and available by early afternoon today.
“People are buying these souvenir editions of The Inquirer and Daily News in massive quantities and we are responding by firing up our printing presses for another run this morning,” said Mr. Tierney. “We have not restarted the presses like this in decades but we want to be sure that every fan who wants a copy of our newspapers can buy one.”
Later on Thursday, I got this e-mail from my mother, a South Jersey resident, which makes her an automatic Phillies fan:
Sold-out copies of today’s Philadelphia Inquirer are selling on ebay for $13 and up – I think I’ll keep mine, it may appreciate faster than my retirement portfolio.
That’s some sound business sense.