Comments on: A big name in advertising with a big idea http://blogs.reuters.com/mediafile/2008/10/31/a-big-name-in-advertising-with-a-big-idea/ Where media and technology meet Wed, 16 Nov 2016 08:48:25 +0000 hourly 1 http://wordpress.org/?v=4.2.5 By: Kathy Roye http://blogs.reuters.com/mediafile/2008/10/31/a-big-name-in-advertising-with-a-big-idea/#comment-353839 Wed, 19 Nov 2008 15:53:18 +0000 http://blogs.reuters.com/mediafile/?p=12668#comment-353839 Procter & Gamble, through its Connect and Develop website, does a good job of discovering what its customers want and need. What it needs to improve is its response to the consumer. The consumer, as a contributor, needs actual confirmation that his or her ideas are of value. The consumer believes equality does exist, or wants to believe that. Procter & Gamble personnel should remember to consider when the contributor is an INDIVIDUAL, the game is different. Corporations pay INDIVIDUALS to be productive, and when the customer becomes contributor, more than coupons or a form e-mail or letter should be offered. Contact through telephone or signed letter or even more human seeming e-mails would be productive and give the customer satisfaction.

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By: Pranab Hazra http://blogs.reuters.com/mediafile/2008/10/31/a-big-name-in-advertising-with-a-big-idea/#comment-353350 Mon, 03 Nov 2008 03:53:02 +0000 http://blogs.reuters.com/mediafile/?p=12668#comment-353350 Advertisement is the way of representin or recognising any new product that has been launched in the market with a view to its promoting sales and achieving larger marketibility as well.In this challenging and innovative activity,the Ad concern like Proctor & Gamble,which is a leading and world reknown concern,performs most successfully and competently as well on behalf of any entrepreneur who wants to marketise its products or services. It is true,that the advertisement should be very consise and targetive as to fulfill the purpose of the consumers just.In its brief representation,advertisement should make clear of the products or services all about to the consumers, for which it is intended for.Better understanding for the consumers through precise advertisement,is an art of excellence.Flooded informations as well as loaded presentation can confuse the consumers ultimately.Proctor and Gamble seems to be very perfect in delivering advertisement among the larger populations,asto fulfill its objectives on behalf of any corporate houss or concern.

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