No election hangover at Time Warner

November 5, 2008

Today’s a key day for Time Warner. Despite all the worries about a downturn in advertising and consumer spending, the media company managed to post higher-than-expected results. What helped? The summer blockbuster “The Dark Knight” for certain, as well as CNN.

Strength at CNN shouldn’t come as too much of a surprise given the closely followed U.S. presidential election. But some of the numbers are nonetheless pretty impressive: for example, yesterday saw 27 million unique visitors and 276 million page views.¬†Compare that to normal traffic of about 35 million page views.

Here at MediaFile, we just wish we could have demonstrated all of this noteworthy news with a Magic Wall or Hologram.

Keep an eye on:

  • Demand for last-minute television ad time is falling sharply (NY Post)
  • NBC’s “Saturday Night Live” and Comedy Central’s “Daily Show” were among the big winners in the presidential campaign (AdAge)
  • U.S. News & World Report has decided to become a monthly magazine (NY Times)

(Photo: Reuters)

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