No election hangover at Time Warner

November 5, 2008

Today’s a key day for Time Warner. Despite all the worries about a downturn in advertising and consumer spending, the media company managed to post higher-than-expected results. What helped? The summer blockbuster “The Dark Knight” for certain, as well as CNN.

Strength at CNN shouldn’t come as too much of a surprise given the closely followed U.S. presidential election. But some of the numbers are nonetheless pretty impressive: for example, CNN.com yesterday saw 27 million unique visitors and 276 million page views. Compare that to normal traffic of about 35 million page views.

Here at MediaFile, we just wish we could have demonstrated all of this noteworthy news with a Magic Wall or Hologram.

Keep an eye on:

  • Demand for last-minute television ad time is falling sharply (NY Post)
  • NBC’s “Saturday Night Live” and Comedy Central’s “Daily Show” were among the big winners in the presidential campaign (AdAge)
  • U.S. News & World Report has decided to become a monthly magazine (NY Times)

(Photo: Reuters)

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