Comments on: How bad is local advertising? Ask Fox http://blogs.reuters.com/mediafile/2008/11/06/how-bad-is-local-advertising-ask-fox/ Where media and technology meet Wed, 16 Nov 2016 08:48:25 +0000 hourly 1 http://wordpress.org/?v=4.2.5 By: Dave Toole http://blogs.reuters.com/mediafile/2008/11/06/how-bad-is-local-advertising-ask-fox/#comment-353754 Sun, 16 Nov 2008 00:41:18 +0000 http://blogs.reuters.com/mediafile/?p=12730#comment-353754 We are seeing that local advertising needs to bridge broadcast, broadband and social networks to better reach the intended audience. These economic times always create a shift in how we reach our customers. We must be nimble in finding where we might build the confidence of the consumer. dave@mediamobz.com

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By: Dave http://blogs.reuters.com/mediafile/2008/11/06/how-bad-is-local-advertising-ask-fox/#comment-353448 Thu, 06 Nov 2008 16:24:34 +0000 http://blogs.reuters.com/mediafile/?p=12730#comment-353448 I think that one needs to be aware of the negative connotations that Fox news has generated in the national election. When one contrasts the world’s reaction to Obama’s election to the his coverage by Fox news, advertising on Fox seems to be a negative factor.

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By: Andy Alcosser http://blogs.reuters.com/mediafile/2008/11/06/how-bad-is-local-advertising-ask-fox/#comment-353445 Thu, 06 Nov 2008 15:31:33 +0000 http://blogs.reuters.com/mediafile/?p=12730#comment-353445 As a Local Sales Manager for Cox Radio in Connecticut– We are trying to support our advertisers— reminding them that done properly marketing is the muscle (to drive important store traffic, web traffic and sales)— not the fat. Andy.Alcosser@coxradio.com

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