Comments on: How bad is local advertising? Ask Fox

By: Dave Toole

Dave Toole — Sun, 16 Nov 2008 00:41:18 +0000

We are seeing that local advertising needs to bridge broadcast, broadband and social networks to better reach the intended audience. These economic times always create a shift in how we reach our customers. We must be nimble in finding where we might build the confidence of the consumer. dave@mediamobz.com

By: Dave

Dave — Thu, 06 Nov 2008 16:24:34 +0000

I think that one needs to be aware of the negative connotations that Fox news has generated in the national election. When one contrasts the world’s reaction to Obama’s election to the his coverage by Fox news, advertising on Fox seems to be a negative factor.

By: Andy Alcosser

Andy Alcosser — Thu, 06 Nov 2008 15:31:33 +0000

As a Local Sales Manager for Cox Radio in Connecticut– We are trying to support our advertisers— reminding them that done properly marketing is the muscle (to drive important store traffic, web traffic and sales)— not the fat. Andy.Alcosser@coxradio.com