Is MySpace dreaming of a music device?

November 7, 2008
  • Step right up and take your best shot. Think you’ve got a digital music player that can compete with Apple’s iPod? Bring it. Go ahead. Others have. Look what happened to them.

Think Microsoft’s Zune or Sandisk’s Sansa.

But one of these days somebody, somewhere is going to come up with a device that trumps the iPod. It’s only a matter of time. The question is, who will that be?

Well, one contender might just be News Corp. Its MySpace could eventually be interested in developing a player to go along with the big music venture it recently launched, it seems.

“It’s possible,” MySpace co-founder and Chief Executive Chris DeWolfe said at a conference in San Francisco when asked if the company would ever develop a player, Reuters reports. He added, however, that there are no immediate plans to make or sell such a device.

The advantage MySpace might have over others that have tried is its MySpace Music site. Launched in September with major music labels such as Sony BMG Music, Universal Music Group and Warner Music Group, the site lets users access a range of new music services, including streaming, music and ringtone downloads, videos, ticketing and merchandising.

If successful, MySpace Music could be a perfect launching pad for a digital device. Think of how iTunes and the iPod currently go hand in hand.

What’s more, News Corp’s Rupert Murdoch is always looking for a new mountain to climb — just ask the Bancroft family.

Keep an eye on:

  • Several big advertising agencies have been reducing staff this year — and now the layoffs are coming even more quickly (NY Times)
  • Time and Newsweek say the special election issues are selling out at newstands in major metropolitan markets (NY Post)
  • Regal Entertainment Group, the largest operator of movie theaters, has seen its stock cut in half over the last year, and it could have further to fall (
  • HBO has closed a seven-figure deal for U.S. rights to an untitled Barack Obama documentary. (Hollywood Reporter)

(Photo: Reuters)

One comment

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You count out the Zune and the Sansa before history has. That is a bit of fanboi action going on. The Zune IS competing, the sansa IS competing. Just because they havent defeated ipod YET doesn’t mean they haven’t yet.

It is hopeless media types like you that try to influence the industry. If people would give the other options a chance they would realize almost ALL the competitors to ipod are BETTER. Ipod just snows all the media so they don’t bother to review and think for themselves.

I hope apple and ipod are destroyed.

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[…] As a social network, MySpace has been associated with teenagers and unsigned musicians, who hoped to be spotted and propelled into stardom (there was a rumor about Lilly Allen being discovered through her MySpace page –  showbiz parents and access to record labels types had nothing to do with it) or as a support for already established artists. MySpace Music is a community that allows its users to stream music (there is advertising in between) and download selected songs. Major record companies have a stake in the enterprise. Here is where I see a problem – streaming is nice, as a promotional tool. Check out the album, then buy it or get it some other way. For ongoing music consumption, streaming will not do. Some people came up with ways of showing others how to download the music already on MySpace, so MySpace Music will be no exception I am afraid. It seems that the only viable model – both in terms adopting the music to digital age and its sale – is Itunes. Portable, beautifully designed player beats streaming or any kind of online community anytime. Which is why MySpace is already thinking about a player. […]

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