MediaFile

Financial Times — Pinker and prouder than previous

November 10, 2008

It’s not every day that we can work in obscure Nick Lowe album titles into our blog headlines, so it’s particularly gratifying when pop music trivia finds a golden opportunity for use after sitting around in our heads for years.

The news today is that the Financial Times, perhaps the world’s most famous pink paper, is overhauling its website starting Tuesday. It says new features will appear over the next six months.

Here is the top of the press release, and below you can see a shot of what the page will look like:

The Financial Times today announced that the roll out of a redesign of FT.com will begin on Tuesday November 11 with the addition of five new-look homepages, including a Middle East edition page. This follows the successful launch last week of FT Alphaville’s Long Room and record traffic on FT.com driven by an increased demand for accurate, independent and authoritative news and analysis on global businesses and politics.

The reaction among folks in the blogosphere seems fairly positive. Silicon Alley Insider’s Nicholas Carlson had this to say about the disappearing distinctions in the 21st century between old and new media:

With its vertical flow of articles (what Web designers call “the river”), huge pictures, and headlines, the new Financial Times is a blog — with perhaps a slightly larger overhead.

PaidContent.org’s UK site ran an interview with FT.com Editor James Montgomery, which had this interesting excerpt:

There is also a conscious move away from calling the site “FT.com”: now the front page will be clearly labeled ‘Financial Times’. That’s designed to tell traditional readers – the FT is one of the few print newspapers in the UK whose circulation is growing – that the website has the same content they like and more. Though Montgomery is keen to stress that FT.com is “a very handy URL, and we won’t be giving that up.”

(Photo: Courtesy of Financial Times)

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