Fox Business does business with politics, hotels
Fox Business Network‘s website had a good October, thanks to the financial crisis. Here are some numbers:
– 2.5 million unique users, its highest monthly audience ever
– 21st in unique users among all Nielsen’s financial news & information websites.
– 9th in visits per person, 15th in total visits, “stickiness,” and pages per person among all financial news and information websites.
– 3.9 million unique users as measured internally and 2.5 million as measured by Nielsen Online.
Meanwhile on election night, 79,196 homes tuned in to FBN, or 0.2 percent of the 42 million homes in which the network is available. Then again, only 0.3 percent of CNBC’s 97 million homes were watching.
Lastly, here’s a sign that Fox Business is learning a key lesson from the newspaper USA Today: You build your brand best in hotel rooms:
FOX Business Network (FBN) has signed a deal with The Hotel Networks (THN) to expand its distribution to more than 300,000 hotel rooms nationwide, announced Tim Carry, Senior Vice President, Affiliate Relations.
The multi-year deal will make FBN available in major national hotel chains beginning January 1, 2009. Some of THN’s major properties include: Hyatt, Hilton, Ritz Carlton, Fairmont, Westin, Wyndham, Marriott, Sheraton, Lowes, Le Meridien, Intercontinental and DoubleTree amongst others.