Comments on: How bad is advertising? Think 1950s http://blogs.reuters.com/mediafile/2008/11/11/how-bad-is-advertising-think-1950s/ Where media and technology meet Thu, 23 May 2013 00:00:58 +0000 hourly 1 http://wordpress.org/?v=3.4.2 By: nextbrett http://blogs.reuters.com/mediafile/2008/11/11/how-bad-is-advertising-think-1950s/comment-page-1/#comment-353573 nextbrett Tue, 11 Nov 2008 22:37:59 +0000 http://blogs.reuters.com/mediafile/?p=12817#comment-353573 I think we are seeing the market adjusting to a number of pressures. Yes advertiser's are feeling the pinch at the moment and having to deal with budget cuts... But, perhaps this will lead to more targeted advertising, less clutter, more innovative campaigns on shoestring budgets? The current bright light seams to be Google Adwords, perhaps the advertising industry can learn something from that model. I think we are seeing the market adjusting to a number of pressures. Yes advertiser’s are feeling the pinch at the moment and having to deal with budget cuts…

But, perhaps this will lead to more targeted advertising, less clutter, more innovative campaigns on shoestring budgets?

The current bright light seams to be Google Adwords, perhaps the advertising industry can learn something from that model.

]]> By: Ian Kemmish http://blogs.reuters.com/mediafile/2008/11/11/how-bad-is-advertising-think-1950s/comment-page-1/#comment-353563 Ian Kemmish Tue, 11 Nov 2008 15:27:21 +0000 http://blogs.reuters.com/mediafile/?p=12817#comment-353563 It all depends on what you mean by "bad". The smaller a company's advertising budget is, the less upwards pressure it will exert on the prices of that company's goods in the shops. The customers aren't having to shell out extra money in order to be annoyed by adverts they don't want. It all depends on what you mean by “bad”. The smaller a company’s advertising budget is, the less upwards pressure it will exert on the prices of that company’s goods in the shops. The customers aren’t having to shell out extra money in order to be annoyed by adverts they don’t want.

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