Springsteen popping up in newspaper ads

November 11, 2008

How bad is the economy? New Jersey’s largest food bank is in danger of running short of groceries for the low income individuals and families who need them. How do we know this? A new advertising campaign featuring home-grown rock star and activist Bruce Springsteen.

The Springsteen advertisement for the Community FoodBank of New Jersey will be running in The New York Times, The Star-Ledger, The Bergen Record, and the Daily Record on Sunday, Nov. 16th.

The campaign is titled “We Can’t Let This Bank Fail” — a play, of course, on the collapse of Lehman Brothers, Bear Stearns and others — and comes amid worries that the current economic crisis will take a toll on charitable giving even as more folks need some help. The FoodBank says the sickly economy has driven a 30 percent state-wide rise in those needing food.  

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Good for Bruce! Although, I am sure Mr. Springsteen, could save that bank with a considerable donation. Most likely, one of his accountants, who live up on “bankers hill” could even provide Springsteen with the tax loophole to reduce his tax liability with such a donation. Just another roll of the dice.

Posted by meginri | Report as abusive