MediaFile

Want proof that Philadelphia is still the City of Brotherly Love? NBC and Fox are joining forces in Philadephia to gather and distribute video coverage to other local media.

The service will be managed by Fox Television Stations and NBC Local Media, which hope to roll the program out to other markets. For now, local media in Philadelphia will have access to the news service’s video footage — presumably at a cost.

Here’s how the companies described it in a release:

NBC Local Media and the Fox Television Stations will provide newsgathering and transmission resources to the local news service: including a helicopter, personnel and equipment, while also maintaining their own separate capabilities. The news service management will independently identify the stories to be covered each day and make arrangements to gather and transmit the video back to each of the stations. The stations will each decide how the material is to be used in their own newscasts, using their own writing and editorial voice. All employees involved in the local news service will remain part of their respective companies.

(Reuters photo of Rocky statue in Philadephia)