Hulu would love to expand — you know, sometime

November 17, 2008

Hulu is going global. Maybe.

The video website owned by News Corp and NBC Universal is apparently thinking of expanding to Britain, France, Germany and Japan. But don’t get too excited. Peter Smith, president of NBC Universal International, told a conference that while Hulu would love to push out its boundaries, there aren’t yet any concrete plans.

He didn’t say this, but it seems that given what’s happening with the global economy, this may not be the best time to expand a service that depends on advertising revenue. Speaking of which…

The Financial Times has a story out today that suggests Hulu could match Google’s YouTube in US revenue next year. The article cites Screen Digest, and certainly other researchers may disagree. Still, it’s interesting that Screen Digest figures both online video cites will bring in about $180 million. Should we interpret this as a Hulu success? Or a YouTube failure?

Keep an eye on:

  • General Electric may be interested in buying more media assets (FT.com)
  • TV broadcast networks are now cutting development costs in the face of perhaps the most challenging economic environment the TV industry has ever experienced (NY Post)
  • Has Rupert Murdoch, who oversees the News Corp media empire, gone soft on liberals? (NY Times)
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