Video game console obituaries premature – Microsoft
Shane Kim, VP of Strategy and Business Development at Microsoft Corp’s Interactive Entertainment Business, said it’s too soon to write off the Xbox.
“This console generation will have a long life cycle. I think it’s way premature to say there will never be another Xbox,” said Kim at the Reuters Media Summit.
Industry veterans like WildTangent Chairman Alex St. John and Sandy Duncan, who set up and ran the European Xbox business for Microsoft, believe that consoles as we know them are doomed. Duncan said they will “die out ” in the next five to 10 years, according to an interview published in www.Thatvideogameblog.com.
Such forecasts are based on views that gaming consoles will be rendered obsolete by the increasing convergence of devices such as set top boxes and the fact that gamers will increasingly turn to the Web for new cool applications.
Kim admitted there was a lot of room for expansion via the Web.
“What’s interesting to think about will be what will define the next generation. It is absolutely a possibility where the next generation is defined by what we can do online rather than the hardware,” he said.
“We can reinvent the experience with the magic of software,” he said.