MediaFile

Jay Leno to NBC’s Rescue

December 9, 2008

How odd is it that perhaps the most exciting story in network television is not about “Lost”, “Fringe” or some other edgy, expensive small-screen phenomenon, but instead, about a veteran night time talk show host moving to prime time?

According to reports, NBC is set to announce today that Jay Leno, who relinquishes his “Tonight Show” gig next May, will get a new show at 10 p.m. each night “in a format similar to “The Tonight Show.”

This news comes as last-place NBC tries to cut costs during the economic slowdown. It wants to streamline creative decision-making. I suppose you can’t streamline it any more than putting the same gab-fest on every weekday night to compete with everything from legal and espionage yarns to hospital dramas and time travel shows.

But don’t sneeze at the idea: Jay Leno is a proven entertainer with a solid audience– more than can be said for sidelined shows like “My Own Worst Enemy” and “Lipstick Jungle.” Even better — the move may save NBC $200 million annually.

So what’s next? Three-nights-a-week of some kind of variety or singing competition? Wait, oh… nevermind.

Keep an eye on:

  • Has the growth of “Guitar Hero” peaked? (Edge-Online)
  • Myspace has opened its platform to third-party developers, a move that helps to build web services on its social network
  • It may be tough for NBC to unload its remains Super Bowl ad slots. (AdAge)

(Photo: Reuters)

Comments
5 comments so far | RSS Comments RSS

Why wouldn’t he accept the deal? So much money for a few hours a day . he gets to meet so many stars for free .not fair for so many other proffessionals(teachers,truck drivers,etc) who really put time and money into their jobs, and sometimes they cannot even afford to pay their mortgage. this job that mr leno has is not a job it’s a relaxation.i have nothing against mr leno ,god bless him i watch him many times . but don’t tell me that this is a job .

Posted by vasilios tsakanikas | Report as abusive
 

Having given up cable over 6 months ago and “forced” to fall back on network t.v. when t.v. is even wanted, I’m happy that Jay will be on at 10pm. He’s funny and comes across as a nice guy and is certainly better than most reality t.v. shows.

That said, I would love to see more shows like Fringe – our family’s favorite new show (the family consists of 2 parents and children ages 16+). The actor, John Noble (Dr Bishop), is amazing! I’d also love to see more shows like the USA Network has (Monk, Psych, Burn Notice).

I guess it’s expensive taking chances (is that always true?) but that seems to be the key to creating successful new dramas/comedies. An interesting twist is how we’re taking successful foreign shows and making our own versions (The Office, Coupling). Much better programs, IMO, in their original versions.

NEG

Posted by Nancy@FUN-Books.com | Report as abusive
 

Vasillios,
Technically a job is when someone provides service to another for a fee. Leno is providing the service of entertainment, therefore what he does is a job. Also, I’m not really sure what prompted your statements, as no where in the blog do they refer to his show as a job, though they did call it a gig.

Posted by Jordan | Report as abusive
 

Oh please -Leno irrelevant

Posted by Neil Hannan | Report as abusive
 

I think it’s great that Jay is staying on television..I wonder if he plans on taking Keving and the rest of the Tonight Show Band with him..If anyone knows that answer could you please enlighten me..

 

Post Your Comment

We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/