MediaFile

Apple’s not coming to the ball…but why?

December 17, 2008

No matter how hard the PR execs try, Apple can’t help but court controversy when it comes to the health of its leader Steve Jobs.

Ever since it was revealed he had a successful operation for pancreatic cancer, Apple fans and investors have been very skittish about any hint that Jobs, Apple’s chief executive, founder and visionary, might have to step down due to bad health. Jobs’ recent public appearances haven’t helped as he has looked unusually thin.

So news that Jobs would not be making his now annual keynote appearance at next month’s Macworld show sent shares down nearly 7 percent on Wednesday.

Apple said it won’t be making appearances at future Macworld’s so the real short term loser in this might be Macworld organizer IDG, which has said it will soldier on. 

No one’s quite sure what Apple’s up to here. It could be cost saving, it could be they have no special new products to show off, or it really could be Jobs is feeling under the weather.

Of course, if they want to show off new fancy gadgets at the start of the year like other mere mortal consumer electronics companies they could always show up at CES — the not inconsequential gadget extravaganza in Las Vegas.

Apple for CES 2010 anyone?

(Photo: Reuters)

Keep an eye on:

  • Music labels are thinking of new ways to understand their fans – (Reuters)
Comments
3 comments so far | RSS Comments RSS

I love apple. Power PC rules!

Posted by jason | Report as abusive
 

I still remember my first PC is apple’s and it accompanied me for long years and the whole process of learning the basic knowledge of computer. However, with the overwhelming development of high-tech, it has been placed by a advanced PC, but still now on I still keep it as one of my precious gift which stands for my childhood.

 

I think that Apple has not prepared for fancy release of its new products. May be Apple should take time to evaluate customers’ market and launch new product.

Announcements about software upgrade/ product upgrade wont boost their sale unless it lures customers.

 

Post Your Comment

We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/