iPhone comes to Wal-Mart with $2 discount
When rumors started flying around the blogs some weeks ago that Wal-Mart was going to get its margin-squeezing mittens on Apple’s iPhone, many predicted that the retailer might offer consumers a 4GB version priced at the bargain price of $99.
Alas, that’s not true.
Wal-Mart will start selling the black 8GB iPhone on Sunday for $197, just $2 cheaper than you can get it at your local AT&T or Apple store. The 16GB model, in black or white, will be priced at $297, also $2 less than at AT&T or Apple. These prices come with a two-year AT&T contract.
Silicon Alley estimates that if each Wal-Mart gets an average 200 iPhones as inventory, that’s 500,000 iPhone shipments that Apple can recognize this quarter.
Working with Wal-Mart might give Apple’s shares a boost in the long term. The stock has fallen nearly 60 percent this year as investors worried that Apple’s high-end products will take a beating in the economic downturn.
Wal-Mart, which prides itself on being able to beat or match rival retailers on pricing, said its stores could match local competitors’ advertised promotional prices.
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