CES: Toshiba’s Regza gets a facelift this year

January 7, 2009

Toshiba’s pricey Regza LCD televisions are getting cosmetic surgery this year, the┬áJapanese electronics maker announced at the Consumer Electronics Show on Wednesday.

Not that these TVs need a face lift, but companies do like to make splashy announcements in Las Vegas.

The newest Regza TVs will have “cutting-edge cosmetics” due to its “Deep Lagoon” design, which is “inspired by the beauty and elegance of nature” and provides a 3D feeling, according to Toshiba.

Except that when Toshiba Vice President of Marketing for Television Products Scott Ramirez tried to invoke the Deep Lagoon feeling by asking reporters at the press conference to close their eyes and imagine they were in a cool, blue paradise, he was met with a hundred blank stares.

(Tip: reporters like news).

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