Picture gets darker for 8,000 Sprint workers

January 26, 2009

Employees of embattled wireless service Sprint had yet another reason to complain on Monday after the company, which has been losing customers for years, announced 8,000 job cuts.

However, even after they’ve been booted out in the cold, these workers will likely still be reminded of their previous job by the sight of their old boss Dan Hesse, when he moonlights as lead actor in Sprint’s sepia-toned TV commercials on top of his day job as CEO of a struggling wireless company. 
    While Hesse’s dual lead man/CEO role may be saving the company some money, a few experts have wondered whether the commercials are doing more harm than good to Sprint, which has been roundly criticized for its marketing message. 
    Or perhaps it’s just a coincidence that the company has continued to report steep customer losses since the ads started to run soon after Hesse took on the job just over a year ago.

(Photo: Still shot of Dan Hesse in Sprint ad)

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