MediaFile

CBS wants to talk about your money

January 28, 2009

The financial crisis might have sapped more than its share of 401(k)s, but it’s providing the news business with all sorts of programming ideas.

The latest is a new personal finance website from CBS Interactive. MoneyWatch.com, which officially goes live on Wednesday, will provide the following things, according to the press release:

  • The site will translate the latest financial headlines and break down how they directly impacts the readers’ and their pocketbook. MoneyWatch will provide a bird’s eye view into how the latest financial news affects their salaries, mortgages, 401Ks, and their overall finical well-being.
  • With the support of CBS, MoneyWatch experts will react quickly to translate the news on a broadcast level, from national and local TV and radio stations including CBS Early Show and local CBS news affiliates. Unlike other personal finance sites now available, MoneyWatch will have a life across multi-platforms, across the web, TV, and radio, and reach a massive audience.
  • Led by Eric Schroenberg, former managing editor of Money Magazine, MoneyWatch will help people who feel responsible about their money and believe that making the right decisions about what they have and what they earn is profoundly important. If the crash taught us anything, it’s that the penalty for not knowing what to do with your money has never been higher. MoneyWatch.com is spin-off from its sister site, BNET, one of the fastest growing business sites on the Web.

The announcement comes on the heels of Fox Business Network’s announcement that it will start a Saturday morning four-hour call-in program for folks worried about their money, and joins a host of other “what it means for you”-style sites dealing in personal finance, such as FiLife.com.

You may think there are one too many purveyors of financial advice out there, but who ever objected to getting a second (or third) opinion?

UPDATE: We missed this one from Hearst-Argyle Television, but thought it worth chucking into the mix. This is from a couple days ago:

With a special news series to be launched this evening throughout its station group, Hearst-Argyle Television, Inc. will seek to establish a new template for local TV journalism on economic issues.

The ongoing series, “Project Economy” will appear throughout 2009 on Hearst-Argyle Television’s TV stations, and associated websites, stretching from Portland, Maine, to Honolulu.

The on-air/online series will address not only money-saving tips but will document job-seekers’ paths to finding employment and report on local businesses’ struggles to weather the recession. Local stories will be supported by national reporting provided by Hearst-Argyle’s Washington, DC, bureau.

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