Comments on: Saving newspapers: The PR campaign http://blogs.reuters.com/mediafile/2009/01/31/saving-newspapers-the-pr-campaign/ Where media and technology meet Wed, 16 Nov 2016 08:48:25 +0000 hourly 1 http://wordpress.org/?v=4.2.5 By: Anitha http://blogs.reuters.com/mediafile/2009/01/31/saving-newspapers-the-pr-campaign/#comment-364247 Mon, 07 Sep 2009 07:33:38 +0000 http://blogs.reuters.com/mediafile/?p=14333#comment-364247 Hi,
I am Anitha, I am a professional blogger and an advertiser. yes, these days more youngsters are attracted to technologies like Internet. I promote products and themes on active internet blogs. Eventhough currently I do not have any data to support the effectiveness. Blogs certainly give results and is picking up as an emerging area. I can be contacted through my email:anitha.vijaypura@gmail.com.

I work from my home in India as freelancer and lot of FMCG companies are benefitted by promoting Theme based blogging on internet sites.

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By: Gina Cuclis http://blogs.reuters.com/mediafile/2009/01/31/saving-newspapers-the-pr-campaign/#comment-355766 Wed, 04 Feb 2009 18:31:40 +0000 http://blogs.reuters.com/mediafile/?p=14333#comment-355766 I don’t think the issue is young people not appreciating print media. I think the issue is that people in general are losing faith in the concept of journalism. They don’t think journalists strive to be objective in their reporting. So they gravitate to the “news” sources that tell them what they want to hear.

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By: Robert MacMillan http://blogs.reuters.com/mediafile/2009/01/31/saving-newspapers-the-pr-campaign/#comment-355761 Wed, 04 Feb 2009 12:57:04 +0000 http://blogs.reuters.com/mediafile/?p=14333#comment-355761 It really is all about the crossword, isn’t it.

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By: Steve Haweeli http://blogs.reuters.com/mediafile/2009/01/31/saving-newspapers-the-pr-campaign/#comment-355755 Tue, 03 Feb 2009 23:38:46 +0000 http://blogs.reuters.com/mediafile/?p=14333#comment-355755 It’s really about the Internet. And our laziness (or craving for speed, speed, speed). And change: I’m a PR agency owner; we subscribe to 5 dailies. They arrive at our doorstep every morning. But what do I do? I get my news at 6 a.m. when I log and view Yahoo headlines or the NY Times edition via email or by a quick check in on Twitter. By the time I get to the office, I’m somewhat apprised. That said, there is NOTHING like caressing a section. Folding it the way I want it. Saving it. Savoring it. Tonight I shall do the crossword. Speaking of Twitter, follow @TheMediaIsDying. It ain’t just those folks in Philly.

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By: Brian Marchant-Calsyn http://blogs.reuters.com/mediafile/2009/01/31/saving-newspapers-the-pr-campaign/#comment-355716 Mon, 02 Feb 2009 06:30:43 +0000 http://blogs.reuters.com/mediafile/?p=14333#comment-355716 Pete is on the money. The customer base of newspapers is dying off by the day. The younger generation doesn’t see the value of print media and newspapers haven’t tried to accommodate them. An excellent model is Investor’s Business Daily. I spend a pretty penny for the paper and the online resources because both have individual value. Although local newsprint is different from investment publications, I think the eventual solution is value in both print and online, with a shared revenue structure. what other solutions are out there? Otherwise I think we need to bail-out the papers and privatize them:)
Brian Marchant-Calsyn

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By: I Dew PR http://blogs.reuters.com/mediafile/2009/01/31/saving-newspapers-the-pr-campaign/#comment-355711 Mon, 02 Feb 2009 06:02:34 +0000 http://blogs.reuters.com/mediafile/?p=14333#comment-355711 Great blog. Loved this story so much I posted a link on my blog (with your byline of course).

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By: Pete Marco http://blogs.reuters.com/mediafile/2009/01/31/saving-newspapers-the-pr-campaign/#comment-355697 Sun, 01 Feb 2009 00:00:26 +0000 http://blogs.reuters.com/mediafile/?p=14333#comment-355697 I’m an ex-newspaper advertising exec who has been in the agency business for 20+ years. No,the revenue from one newspaper website can’t replace the revenue from the traditional newspaper. Not yet. But where is the innovation? Where are the multiple websites that can increase reader interest and broaden the revenue base? Why isn’t the industry bringing in people from outside the industry who understand today’s media? Yes, the economic climate hastened the decline, but it was going to happen sooner than later and the industry was, and is, in denial. I applaud the effort, but innovation is essential.

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