Super Bowl Sunday!
The Super Bowl — that little football game that is watched by a few people and attracts a bit of interest from advertisers — has come and gone. Was it a blockbuster year? We’ll let you decide, but clearly companies had more at stake this time around than usual.
Shelling out up to $3 million for a 30-second spot, when each day thousands more people are handed pinkslips, can’t sell their house, can’t stand to open their 401Ks and are in no mood whatsoever to be told by some CMO that they need to rush out and buy some beer or soda or potato chip or whatever is, well, a bit risky.
So how did they do? Take a look at a handful below. Let us know you’re thoughts. After all, you’re the target audience.