Comments on: Who needs press releases anyway?

By: Colby Cox

Colby Cox — Wed, 18 Feb 2009 17:28:52 +0000

Keep in mind there is also Marketwire who is roughly 25-35% more cost effective than both PRN and BW, while still distributing your news to the AP, LN, Reuters, Bloomberg, Dow Jones, Online, Trade Pubs, etc.. If you are looking to reduce cost and have the same effectiveness there is a 3rd option, Marketwire.

By: jason mcgruder

jason mcgruder — Thu, 12 Feb 2009 16:38:21 +0000

Here is an excerpt of what Thomson Reuters, the employer of this blogger, emailed to all of its IR clients (the third paragraph is interesting):”…Given the volume of questions we have received about the SEC website disclosure guidance issued on August 1st, 2008, I wanted to highlight the factors you should consider as you evaluate options presented by this interpretative release. Below please find a summary of recommendations concerning your IR website….We are encouraged that the SEC has recognized the Internet as a fast, cost effective and efficient medium to achieve disclosure of corporate information to a broad range of corporate constituents. Our experience has been that the use of the Internet to distribute SEC filings and other corporate information is both beneficial to investors and inexpensive for issuers…Save money by re-considering the traditional earnings press release. Consider using a wire service provider to issue an advisory release that provides notice that new material information has been posted to your site with a link directly to this information. This ensures investor attention but may significantly lower costs…”

By: Dominic Jones

Dominic Jones — Wed, 11 Feb 2009 22:09:48 +0000

“After all, who said that a company had to prominently display information on its homepage? Why not put it somewhere on the website that is three or four clicks deep?”The SEC says so. You can’t bury the information. It’s important to read the SEC’s interpretive guidance. It’s available on the SEC’s website here:http://www.sec.gov/rules/interp/200 8/34-58288.pdf

By: Dominic Jones

Dominic Jones — Wed, 11 Feb 2009 21:22:33 +0000

“Do three opaque acts in 24 hours equal one clear trend? We fear as much.”How can you call BGC Partners’ notice-and-access release approach when they haven’t even done it yet? Reserve your judgment until it actually happens.Other companies have already used this approach and the media and investors have no complaints.This is the second article by you on this topic that is not well informed.

By: John K

John K — Wed, 11 Feb 2009 15:43:27 +0000

One look at the Rate Cards for PRN gives pause to any marketing department looking to reign in their costs.