Tweeters as editors, sources, merchants?

February 12, 2009

In his speech at the Shorty Awards — the first unofficial Oscars for Twitter users — on Wednesday night, CNN anchor Rick Sanchez marveled at the intermingling of new and old media. Then he told the smartly dressed audience that Tweeters are “my editors, my sources, my friends, my focus group. You’re the people who matter to me more than some of the people who are supposed to matter to me.”******All this from a site where everything starts with a simple question: “What are you doing?” As the audience kept an eye on the stage while typing furiously on their cellphones, event organizer Gregory Galant told us Twitter was about much more than “where you write about what you had for lunch.”***This seemed to be confirmed by by this so-very-novice-tweeter reporter’s straw poll of attendees, who were treated to an appearance by fellow-tweeter MC Hammer.******Whatever else it is, Twitter is definitely a commercial tool as well as a social platform. Many of the 26 winners even used their tweet-sized-140-words acceptance speeches for blatant promotion of ideas, blogs businesses or causes.******Rich Tucker, known as @cruisesource on twitter, won the travel award and used his short spot to plug something called the Sofresh Social Media Cruise.***Politics winner @justin_hart promoted a politician while Scott Zagarino @athletes4acure spoke out about prostate cancer when accepting the nonprofits prize.***Martin Sargent @martinsargent, won the weird category and took a dig at the platform itself. “What’s truly weird is that by receiving the $1,000 grant that accompanies this award, I’m 1,000 times more profitable than Twitter. Thank you.” Another contendor for the weird prize, @Matman showed up at the party in an outfit to promote WellComeMat.com******Then there was the mix of attendees, many of whom paid a $60 entrance fee, besides the reporters who gave the event pretty wide coverage.***Nora Abousteit, who runs an open source sewing pattern web site burdaStyle.com, said she depends so much on Twitter for media updates that she changed her cellphone number and service after discovering twitter didn’t work well on her old phone.***Liam, a bemused 26-year-old from Brooklyn went because he is friends with the organizers. “I don’t understand twitter at all. I don’t get it,” he said. “I don’t like the idea of social interaction being boiled down to a computer.”******But Claire Chang of San Francisco-based Psolenoid saw practical uses. Chang, who is developing a twitter application, tweeted that she was going from Times Square to the awards. A reply came in time to share a car with another tweeter. At the end of the night Claire was confidently tweeting for a ride back to the city.******Vonda LePage, communications director for ad agency Deutsche Inc, dabbles with allkinds of social media. New York Times David Pogue may see twitter being “What you make it” but LePage has definite notions about what Twitter means to her – sharing information for business. But you have to be sincere or people will stop following your tweets, “if you only use it for commercial purposes, you’ll be turned off,” she said. As for the idea of telling the world you’re drinking a coffee or upset about something, LePage said, “That’s Facebook.”******(Photos of @Matman and stage screen at Shorty awards/Sinead Carew)

2 comments

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We won the shorty awards for #business.We are honored and humbled we won. We are on twitter to connect open, honestly & transparently to help and grow relationships.Being nominated by our followers is prize enough to know we are making a difference.We mainly tweet pet lovers, but also bloggers, tech ppl, business ppl, and all ppl. We’ve met the best ppl on twitter and value our relationships.Twitter is about community, and it’s fun.-Adam, Wendy & Lola (woof woof)twitter.com/pawluxury

Thanks for covering the Shorty’s Sinead! It was such an honor to tweet so many great people. If only I could have won the gold… I had such a speech written! Alas…I have to agree with Vonda’s comments regarding tweeting with sincerity and transparency. Twitter helps people communicate and discuss what they’re most passionate about. In my case, I love talking about hyper-local video marketing. That said, you have to keep it real. The shorty’s were full of great people doing just that… keeping it real (and short). Congrats to all!