Who’s who at Yahoo

February 26, 2009

As the smoke begins to clear in Sunnyvale, California, following Yahoo’s much-anticipated reorg, the first outlines of the company’s new look under CEO Carl Bartz are emerging.

The new regime’s big winners (or survivors, given the slew of recent departures including finance chief Blake Jorgensen on Thursday) are Ari Balogh and Hilary Schneider, both of whom appear to be two key lieutenants under Bartz.

Schneider, a former executive at newspaper publisher Knight Ridder, now reports directly to Bartz and sees her sphere of influence broaden from the U.S. to all of North America. Under Yahoo’s new structure, North America is one of two regions in which Yahoo does business. The International region, which encompasses the rest of the world, does not yet have a leader.

Balogh, who was chief technology officer until Wednesday and joined Yahoo in January 2008, will now lead the newly-formed Products group, which combines products and technology under one roof.

“This organization is responsible for the vision, strategy, and quality of every product we create — regardless of region, device format or category,” Balogh said in an email to the troops about the changes.

Meanwhile, Ash Patel, one of the longest-serving Yahoo executives appears to have gotten a demotion. According to the new org chart, he sits one layer below Balogh, and will have a business card that reads “Product Architect & Evangelist,” which sounds somewhat less important than his former title of Executive VP, Audience Product Division.

Still unclear is the role of Joel Jones, who sits at the top of the org chart with the West Wing-like title “Chief of Staff.”

Two question marks remain over the CFO and the head of the International division — both positions that Yahoo is currently hiring for. For a company mounting a turnaround, Yahoo still has two vital slots to fill.

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