Yahoo’s Bartz hearts Google maps

March 4, 2009

Carol Bartz famously questioned the loyalty of Yahoo employees who dared leak her internal staff memos to the press.

But the CEO confessed to a lapse in loyalty of her own, on Tuesday, when it comes to one of Yahoo’s products.

“I don’t use Yahoo maps. I use Google maps. I’m just telling you,” Bartz told an audience member at the Morgan Stanley technology conference who had inquired about Google’s apparent mapping superiority.

“I don’t think we paid any attention to it,” Bartz added, in explaining why the product was so inadequate that even the CEO sees no reason to use it.

In the retail world, wearing the competition’s sneakers or jeans to work would amount to a career limiting maneuver. At Bartz’ Yahoo, no such constraints appear to be at in play – at least for the boss.

Perhaps the next Bartz staff memo will even by addressed from a gmail account…

(Photo: Reuters)

5 comments

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*Everybody* uses Google maps. Ms. Bartz establishes her credibility by including herself in “everybody”. Besides, from the tone of your column, I think it’s likely that, had Ms. Bartz said she used Yahoo maps, you’d have tagged her for being a hypocrite.

Posted by Luise | Report as abusive

She looks yummy.

Posted by BartzBallz | Report as abusive

I read the article and I understand that Yahoo is looking to get involved with social networking sites. I believe that Sportsmatchmaker would be a very good fit with Yahoo. Please check it out.

And here is a tutorial for Google Maps made in paper :) (just for fun)
Pretty sure you’ll like it.
http://www.youtube.com/watch?v=I9TtDecve CE

Posted by Ben | Report as abusive

[...] But what’s overlooked, and has gone completely unremarked in all the frothy searches for “funny photos”, is that this is also a masterstroke that tightens Google’s near-complete monopoly on how we look for things. The executives at Microsoft and Yahoo, its would-be competitors in the linked fields of web searching and maps, must be grinding their teeth to dust. Microsoft has had 3D maps of cities since May 2007; even Amazon had done something similar. But they have all stumbled. Microsoft, aiming as ever to preserve its own monopoly, required you to download and install its own custom-written software to get its “Virtual Earth” view in the browser; Google, by contrast, relies on Adobe’s Flash technology, which is already installed in some form on 99% of browsers. Google wins by exploiting someone else’s monopoly; Microsoft fails by trying to exploit its own. And Yahoo is a distant third: the company is struggling, having made a loss of $278m (£192m) on revenues of $1.8bn in its most recent financial quarter. Worse, its new chief executive Carol Bartz has called into question the whole rationale of Yahoo’s own maps operation: she prefers Google’s. [...]

“I don’t use Yahoo maps. I use Google maps. I’m just telling you,” Bartz told an audience member at the Morgan Stanley technology conference who had inquired about Google’s apparent mapping superiority. Huh?

[...] Carol Bartz has called into question the whole rationale of Yahoo's own maps operation: she prefers Google's.The privacy concerns are essentially unfounded. Google Street View is simply the best way to travel [...]