Let’s dance: Universal, YouTube talk music site

March 5, 2009

Get ready for Vevo, or whatever YouTube and Universal decide to call their premium online music site.

It’s no sure thing a deal will get done, of course. One source told Reuters that negotiations have “literally” just started and key details, like financial terms, are still undecided.

Still, at first glance, this seems like it could be one of those win-win deals and both sides would probably be smart to work out an arrangement.

For Google, it would mark one way in which they could pull some revenue from YouTube, which it has been seeking to do given its $1.65 billion investment in the site. It would also help smooth over sometime rocky relations with the media industry, while avoiding future disputes like the one it now has with Warner Music (Late last year, after negotiations broke down, Warner demanded that YouTube pull down all music videos on the site featuring its artists).

And for Universal? It lets the music label showcase (in a protected environment) videos from artists like U2 and the Killers — and that’s no small thing when you’re scrounging for all the album sales you can get. What’s more, a deal could finally create a way for music labels to start making more money from videos (presumably, there would be a revenue-sharing deal from advertising that YouTube would sell).

We need to hear more. But right now, it sounds pretty good.

Keep an eye on:

  • Google Chief Executive Eric Schmidt admires Twitter, despite viewing it as a “poor man’s email system” (Reuters)
  • Blockbuster’s same-store sales rose in the fourth quarter as strong demand for electronics and video games overshadowed a slump in rentals (Reuters)
  • HarperCollins Publishers is opening a new imprint, only a month after it cut jobs and closed down a full division (NY Times)

(Photo: Reuters)

2 comments

We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/

Big announce today!!!

If I was youtube i’d tell em to go flip sand. Perhaps youtube should consider their own Record Company.

Posted by jason | Report as abusive