YouTube tops 100 million U.S. viewers – comScore

March 4, 2009

Whether it’s the recession keeping people searching for cheap entertainment or just the gradual shift of consumer eyeballs to the Web, YouTube‘s popularity continues to grow. The Google-owned site topped 100 million U.S. viewers for the first time in January, industry tracker comScore said on Wednesday.

YouTube viewers in the U.S. dialed up more than 6 billion videos in the month. Overall, more than 147 million U.S. Internet users watched an average of 101 videos each in January. The average viewer watched around six hours, comScore said.

And YouTube continues to dwarf its competition, with a nearly 43 percent online video market share. Fox Interactive Media, which includes MySpace, ranked second with a 3.7 percent share.

Consumers seem to be fleeing traditional TV for sites like YouTube because they can see things there they just can’t see elsewhere. And new stars emerge everyday, including impersonators, airport hysterics and teenage rappers.

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