MediaFile

IPG’s media biz blooming in China

March 6, 2009

Ahh, springtime in China.

It’s turning out to be quite a nice season for Interpublic’s Initiative. The media and digital agency has won three accounts already this month in China — widely viewed as the hottest area to be in advertising.

Here’s the breakdown:

  • Initiative will manage Intel China’s digital campaign, including creative and website design, after beating out Ogilvy Digital and OMD.
  •  Initiative was named the agency for Pfizer in China, beating out Dentsu and Zenith. The agency will handle Pfizer’s media strategy, planning and buying services throughout the country.
  •  Finally, Initiative was also named the agency of record in China for Grupo Bimbo, the Latin American bakery giant. Initiative won out over MPG, and will handle Grupo Bimbo’s media planning and buying in China.

(Photo: Reuters)

Comments
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Initiative’s claimed win on Intel’s digital business is deceptive and false. Further investigations will reveal that they were awarded an isolated one-time off project with a budget not even tentamount for a campaign. Furthermore, their remit is limited to a creative brief and does not include media planning and buying.

Posted by the truth will set you free | Report as abusive
 

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