U2 world tour, brought to you by RIM

March 9, 2009

The megawatt Irish rock band U2, which has had a relationship with Apple going back several years, surprised a few people on Monday when it announced the sponsor for its upcoming 360 Tour: Research in Motion.

Of course, Apple’s iPhone and RIM’s BlackBerry are fierce rivals in the emerging smartphone market. But U2 has a history with Apple, appearing in iPod commercials and performing at a blockbuster Apple event back in 2004. There was even a special-edition U2 iPod.

U2 manager Paul McGuinness had this to say about the band’s new relationship with RIM:

“This tour announcement marks the first stage of a relationship and shared vision between RIM and U2 that we expect will lead to new and innovative ways to enhance the mobile music experience on the BlackBerry platform for U2 fans. We look forward to sharing more details as the relationship unfolds.”

U2’s tour will kick off in Barcelona in June and visit 14 cities in Europe before landing in Chicago in September for the North American leg.

(Photo: Reuters)


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U2 should sponsor themselves.

Posted by jason | Report as abusive

as an investing partner in elevation partners- next time around i guess it will be Plam that get the U2 endorsement..

Posted by nicadam | Report as abusive

[…] mega-rock band U2 is apparently immune to brand loyalty. Bono and his band mates have announced Research in Motion – and NOT their years-long sponsor Apple – will be their principal partner […]

Posted by Daily Network Monitor » WhatsUp Headlines | Report as abusive