Best Life ends life
Maybe it’s something about magazines that have the word “Life” in their titles. Rodale, publisher of magazines such as Runner’s World and Prevention, is closing the book on Best Life, it’s its luxury magazine for men. Here are the first two paragraphs of the press release:
EMMAUS, PA AND NEW YORK, NY–March 11, 2009-Rodale Inc. announced today that the company will cease publication of Best Life magazine, effective immediately. The May issue, on newsstands next month, will be the last.
“Despite the great work of the sales team and the talent of the editorial staff, given the challenges of the advertising market and general conditions, Best Life could not meet our internal benchmarks, and we have made the decision to focus our resources on our core brands,” said Steven Pleshette Murphy, president and CEO of Rodale Inc. “Both VP/Editor-in-Chief Stephen Perrine and VP/Publisher Michael Wolfe have been outstanding leaders and ambassadors for the brand, and we are so proud of the work of the Best Life team.”
Rodale started the magazine five years ago, and, as it also said in its press release, emphasized “literary writing, humor and in-depth research,” none of which stands much of a chance these days against anemic advertising revenue.
Maybe the Life curse has upside. Life magazine has been resurrected how many times now?
* Thanks for the refresher course in “its” versus “it’s.” That’s known as an error of haste, not one of knowledge. They make you learn its/it’s before you get your journalism license. (Kidding. There is no journalism license in the United States.)