Newspaper ad sales down? Fire ad staff!
The Boston Globe, the revenue-challenged sibling of The New York Times, is laying off employees as it copes with a decline in advertising revenue made only worse by the recession. The thing is, it’s laying off advertising staff.
The Boston Globe said yesterday it reduced by half the sales force that takes classified advertising over the telephone. Thirty classified employees, including two managers and 13 part-time employees, lost jobs. In addition, the positions of two other advertising managers were eliminated, said Robert Powers, the Globe’s spokesman.
The reason? There are fewer classified ads coming in because everyone does it for free at Craigslist and other free classified sites. Some papers have lost more than half of their classies.
Does it seem like newspapers are abandoning the classifieds battle instead of trying to win it? You tell us.