New York Times brings IHT into the fold
It’s no secret that the International Herald Tribune is part of The New York Times Co, so why not flaunt it? Visitors to nytimes.com and iht.com saw evidence of this thinking Sunday (or Monday, depending on where you are).
When you visit the IHT website, you now see a Web link on your Internet browser that says this: http://global.nytimes.com/?iht. The flag at the top of the page now reads: “International Herald Tribune: The Global edition of The New York Times.” The layout of the website also has been adjusted to resemble that of nytimes.com’s homepage. If you visit nytimes.com, a banner across the top of the page invites you to “try the new global edition,” which, of course, is what iht.com used to be. If you’re a regular Reuters reader, you can’t say you’re too surprised, as we told you last June that this was coming.
We’re curious about whether bringing the IHT closer into the fold allows the Times to cut its costs in any significant way, and will update this blog entry once we get some clarity on that. The Times is dealing with falling advertising revenue and also has had to take other steps such as selling its interest in its headquarters building and borrowing money at a high interest rate from Mexican billionaire Carlos Slim to help pay off debt. It also cut 100 jobs in its business operations, it said on Friday, and said it is cutting staff pay by 5 percent (and in the case of union workers in its newsroom, is asking them to agree to that pay cut to avoid news staff layoffs).
Here, meanwhile, is a quote from Global Edition Editor Martin Gottlieb that was included in the press release. Somewhere in here is a “cost saving”:
Working together with The New York Times, we have been able to look at the overall balance and direction of our coverage afresh. By consolidating Web operations and improving design processes, we are freeing up editorial energies to focus on delivering the accurate reporting, thought-provoking writing and sharp analysis that our international readers need now more than ever.
There also is an advertising case to be made here, which comes courtesy of a quote from Jean Christophe Demarta, international advertising director for The New York Times Media Group:
The new online Global Edition and the new-look newspaper have generated a wealth of new opportunities for advertisers looking to reach our influential, international audience.
We like the way that NYT Executive Editor Bill Keller said it in his memo last year. He said the move would cut advertising competition between the IHT and New York Times websites and boost total international readership.
Finally, as Demarta mentioned, there are changes to the print edition. We haven’t gotten our copy yet this morning, but will update to reflect any interesting changes we find. One that the IHT mentioned in its press release is that the business section (which features Reuters copy, we should note), will be anchored on the back page Monday through Friday.
Keep an eye on:
- Which online videosite is the fairest of them all? It looks like Disney feels like Google’s YouTube might be a better option for ABC than the News Corp-NBC-Providence Equity Partners-owned Hulu. PaidContent was all over the back-and-forth this weekend. (PaidContent)
- Former AOL-er Jonathan Miller is about to find a new home as digital poobah at News Corp. The story leaked out all over the place over the weekend. (Reuters)
- The Washington Post is getting ready to see how readers like its new version of the paper, ie, the one that comes without its own business section. There will be live online chats with top editors. Why not pitch in? (The Washington Post)