Twitter older than it looks

March 30, 2009

You could be forgiven for thinking Twitter was the latest example of youth culture.

From the ability to fire off grammatically-abbreviated updates about daily trifles to keeping tabs on celebrities, the fast-growing microblogging service has all the earmarks of a young person’s pastime.

But Twitter devotees are grayer than one might expect: The majority of Twitter’s roughly 10 million unique Web site visitors worldwide in February were 35 years old or older, according to comScore.

In the U.S, 10 percent of Twitter users were between 55 and 64, nearly the same amount of users as those between 18 and 24, which accounted for 10.6 percent of the total.

Twitter has seen its popularity explode in recent months, with the number of unique visitors to its site increasing by more than 1000 percent year-over-year in February, according to comScore.

Social media Web sites like MySpace and Facebook have also experienced an increase in older users recently. But the parade of elders came after younger users drove the initial surge in popularity (in Facebook’s case, of course, the service was initially limited to college students).

Twitter is a rare example of older people embracing a new Web technology at such an early stage, says Andrew Lipsman, director of industry analysis at comScore.

He posits that the knowledge to understand and use a service like Twitter is no longer confined to youngsters as a greater portion of the population has gotten older using the Internet in the past 15 years.

And he notes that social media services like Twitter and Facebook are becoming more and more entwined with business.

Twitter may even be catching on among people who have a reached a post-business phase of their lives: Of the 4 million U.S. Twitter users in February, 5.2 percent were 65 or older.


We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see

Maybe, because twitter requires exposition of a cogent idea in <140 characters, it defeats some of the younger, ‘post-literate’ generation?

Lock presumes that, whether made by older or younger people, twitter comments are cogent. Disagree.

Posted by grapejam | Report as abusive

I think this is important and have been pointing it out for a few weeks. Quantcast’s numbers are even starker. The fact is, the kids are *not* using Twitter.

Posted by pwb | Report as abusive

This is interesting, but I think focusing on just the age of Twitter users is missing the larger point.

I think education level and professional status are far greater indicators of adoption level than just age. I’ve wrote more about this on my blog.

I (am 59) find that Twitter is best used to follow a topic of interest. I have a different Twitter login for each topic that I am interested in and that keeps me up with the latest news on that topic.
It is also a useful news source, like when the Tsunami threatened our east coast of Australia.

имя,имени,человека,лю ей,руси,значение имени,женские имена,имена бесплатно,мужские имена,совместимость имен,имя человека,имена девочек,тайна имени,имена мальчиковУ каждого человека есть своё имя, но не каждый человек может сказать что
же значти его имя .
Не каждый знает происхождение и корни своего имени, хотя это очень важно.