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17:05 March 30th, 2009

Twitter older than it looks

Posted by: Alexei Oreskovic
Tags: Mediafile, , , , , ,

You could be forgiven for thinking Twitter was the latest example of youth culture.

From the ability to fire off grammatically-abbreviated updates about daily trifles to keeping tabs on celebrities, the fast-growing microblogging service has all the earmarks of a young person’s pastime.

But Twitter devotees are grayer than one might expect: The majority of Twitter’s roughly 10 million unique Web site visitors worldwide in February were 35 years old or older, according to comScore.

In the U.S, 10 percent of Twitter users were between 55 and 64, nearly the same amount of users as those between 18 and 24, which accounted for 10.6 percent of the total.

Twitter has seen its popularity explode in recent months, with the number of unique visitors to its site increasing by more than 1000 percent year-over-year in February, according to comScore.

Social media Web sites like MySpace and Facebook have also experienced an increase in older users recently. But the parade of elders came after younger users drove the initial surge in popularity (in Facebook’s case, of course, the service was initially limited to college students).

Twitter is a rare example of older people embracing a new Web technology at such an early stage, says Andrew Lipsman, director of industry analysis at comScore.

He posits that the knowledge to understand and use a service like Twitter is no longer confined to youngsters as a greater portion of the population has gotten older using the Internet in the past 15 years.

And he notes that social media services like Twitter and Facebook are becoming more and more entwined with business.

Twitter may even be catching on among people who have a reached a post-business phase of their lives: Of the 4 million U.S. Twitter users in February, 5.2 percent were 65 or older.

48 comments so far

[...] 原文链接地址 [...]

- Posted by 【一心一译】Twitter有多老,35岁,还是65岁? - SocialBeta

[...] Twitter is older than it looks. [...]

- Posted by Where should Estate Planning attorneys begin with social media? | Attorney Social Media Marketing

имя,имени,человека,лю ей,руси,значение имени,женские имена,имена бесплатно,мужские имена,совместимость имен,имя человека,имена девочек,тайна имени,имена мальчиковУ каждого человека есть своё имя, но не каждый человек может сказать что
же значти его имя .
Не каждый знает происхождение и корни своего имени, хотя это очень важно.

- Posted by Иван

I (am 59) find that Twitter is best used to follow a topic of interest. I have a different Twitter login for each topic that I am interested in and that keeps me up with the latest news on that topic.
It is also a useful news source, like when the Tsunami threatened our east coast of Australia.
..B..

- Posted by Bruce White

[...] site, is amazing. Some reports suggest more than 10 million users are now signed on to Twitter and the majority of them are 35 years and [...]

- Posted by » Blog Archive » 5 Benefits of using Twitter for Business

[...] media services like Twitter and Facebook are becoming more and more entwined with business.” (Read more…) Regarding the latter in the quotation, that is absolutely no light statement into a vacuum. [...]

- Posted by More Middle Aged than Young on Twitter and Facebook « David Moore

[...] we don’t have to worry about dying of starvation and most Twitterers are safely post-celibate, all we have to live for now is that nanosecond of deference from strangers, which is why so many [...]

- Posted by A Nanosecond of Deference | Redfin Corporate Blog

[...] Traffic Spiked by 45-54 year olds The majority of Twitter’s roughly 10 million unique Web site visitors worldwide in February were 35 years old or o…, according to comScore from an article called Twitter Older than it Looks by Alexei Oreskovic [...]

- Posted by baby boomers social media statistics - facebook, twitter, aarp | Wired PR Works

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