Twitter older than it looks

March 30, 2009

You could be forgiven for thinking Twitter was the latest example of youth culture.

From the ability to fire off grammatically-abbreviated updates about daily trifles to keeping tabs on celebrities, the fast-growing microblogging service has all the earmarks of a young person’s pastime.

But Twitter devotees are grayer than one might expect: The majority of Twitter’s roughly 10 million unique Web site visitors worldwide in February were 35 years old or older, according to comScore.

In the U.S, 10 percent of Twitter users were between 55 and 64, nearly the same amount of users as those between 18 and 24, which accounted for 10.6 percent of the total.

Twitter has seen its popularity explode in recent months, with the number of unique visitors to its site increasing by more than 1000 percent year-over-year in February, according to comScore.

Social media Web sites like MySpace and Facebook have also experienced an increase in older users recently. But the parade of elders came after younger users drove the initial surge in popularity (in Facebook’s case, of course, the service was initially limited to college students).

Twitter is a rare example of older people embracing a new Web technology at such an early stage, says Andrew Lipsman, director of industry analysis at comScore.

He posits that the knowledge to understand and use a service like Twitter is no longer confined to youngsters as a greater portion of the population has gotten older using the Internet in the past 15 years.

And he notes that social media services like Twitter and Facebook are becoming more and more entwined with business.

Twitter may even be catching on among people who have a reached a post-business phase of their lives: Of the 4 million U.S. Twitter users in February, 5.2 percent were 65 or older.

6 comments

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[...] original post here: MediaFile » Blog Archive » Twitter older than it looks | Blogs | Posted in Articles, Object, Uncategorized, Videos | Tags: demographics, entertainment, [...]

Posted by MediaFile » Blog Archive » Twitter older than it looks | Blogs | | Twitter Kid | Report as abusive

Maybe, because twitter requires exposition of a cogent idea in <140 characters, it defeats some of the younger, ‘post-literate’ generation?

Posted by Stephen Lock | Report as abusive

Lock presumes that, whether made by older or younger people, twitter comments are cogent. Disagree.

Posted by grapejam | Report as abusive

[...] – Linked In – A professional social network, Linked In is probably one of the best sources of information for head hunters to find their targets. It’s like an online résumé. But what Linked In lacks (or simply users don’t use it to that purpose) is information regarding the involvement of the target with the type of job he has. Is he a simple Joe who just does his 8 hours of work and doesn’t do much more or is he this information powerhouse that would be valuable for the company? Simple – if this person has a Twitter account, you can check just the type of information he shares and is interested in simply by following him and checking who he is following. Sure, you can always say that the Linked In target is not exactly Twitter’s target, but consider that most Twitter users are professional above 35 years-old. [...]

Posted by Twitter &#8211; Threat or Opportunity? at The TrendWatch | Report as abusive

[...] Onliner, Social Media, Twitter, Web Twitter not only gets more attention: Its users are a lot older than many suspected says comScore; http://tr.im/iqj0   [...]

Posted by Twitter Demographics &laquo; Wir sprechen Online. | Report as abusive

[...] is an old persons thing – according to Alexei Oreskovic from Reuters. He found that the most active age group on Twitter is 45-54 which makes sense to me [...]

Posted by Twitter – Social Media for the Elderly? | Coded Style | Report as abusive

[...] a post by Reuters reporter Alexei Oreskovic, comScore says that users aged between 25-54 are driving the growth trend. […] 18-24 year olds, [...]

Posted by Twitter&rsquo;s explosive worldwide growth — NevilleHobson.com | Report as abusive

[...] reporter Alexei Oreskovic plots age groups, specifically the 25-54 year old group that is driving the trend. TweetDeck is [...]

Posted by Twitter wave is gaining steam &laquo; i scream social | Report as abusive

[...] A Reuters blog post takes a look at this pattern and discusses the move toward older demographics using social media in general more. [...]

Posted by Older Generations Are Flocking To Twitter &#8211; News: Everything-e | Report as abusive

[...] continues to have incredible growth but it may surprise you where the growth is coming from.  Alexei Oreskovic shared these great nuggets of information regarding Twitter in a recent post for Reuter’s [...]

Posted by Twitter Traffic Explosion Being Led By 45-54 Year Olds &laquo; FUEL LINES Fueling Ad Agency New Business Through Social Media | Report as abusive

Don’t make your Twitter feed just another one-way convo…

A sure sign that a fad or trend is going mainstream is that how-to conferences start to spring up. I just got a notice of a Twitter conference. Here’s the PR blast highlights: TWTRCON SF 09 INITIAL SPEAKER LINE-UP INCLUDES……

Posted by Customer Experience Crossroads | Report as abusive

[...] was nothing more than the latest social media fad for gum chewing 15-year olds.  That is until Reuters’ Alexei Oreskovic did the research and came up with this bombshell: The majority of Twitter’s roughly 10 million [...]

Posted by Twitter Exploding in Key Demographics, Fail Whale Sightings | Fathom SEO Search Engine Marketing Blog | Report as abusive

[...] a post by Reuters reporter Alexei Oreskovic, comScore says that users aged between 25-54 are driving the growth trend. […] 18-24 year olds, [...]

Posted by Twitter’s explosive worldwide growth | Articles at Random | Report as abusive

[...] MediaFile » Blog Archive » Twitter older than it looks | Blogs | (tags: twitter reuters) [...]

Posted by links for 2009-04-08 at DeStructUred Blog | Report as abusive

[...] was nothing more than the latest social media fad for gum chewing 15-year olds.  That is until Reuters’ Alexei Oreskovic did the research and came up with this bombshell: The majority of Twitter’s roughly 10 million [...]

Posted by Freetracking.org &raquo; Twitter Exploding in Key Demographics, Fail Whale Sightings | Report as abusive

I think this is important and have been pointing it out for a few weeks. Quantcast’s numbers are even starker. The fact is, the kids are *not* using Twitter.

Posted by pwb | Report as abusive

[...] is amazing. Some reports suggest more than 10 million users are now signed on to Twitter and the the majority of them are 35 years and [...]

Posted by 5 Benefits of Twitter for Business &laquo; Time on Task VA Blog | Report as abusive

[...] visits to Twitter approached 10 million in February,” Reuters published an article (‘Twitter Older Than It Looks’) which reveals just how much it’s being embraced by [...]

Posted by Older Folks Love&nbsp;Twitter &#8211; From My Bottom Step | Report as abusive

[...] Twitter older than it looks [...]

Posted by Twitter users may be older than you think &laquo; Alaska Tweets | Report as abusive

[...] interesting observation has been reported by Reuter’s reporter Alexei Oreskovic. In his recent post he has analyzed the demographics of Twitter traffic. It was observed that [...]

Posted by Are elderlies more addicted to Twitter? | | Report as abusive

[...] to Reuters blogger Alexei Oreskovic, while Twitter “has the fast-growing microblogging service has all the earmarks of a young [...]

Posted by When You Twitter – Do You Know Who is Listening? (And, will it help your conversion optimization efforts?) | Report as abusive

[...] February alone, Twitter drew in almost 10 million visitors worldwide according to ComScore.  Reuters Blog speaks about the 25-54 year old crowd that is actually driving this trend. More specifically, [...]

Posted by Twitter use Exploding!!! &laquo; Did you know? | Report as abusive

[...] The following chart is from Comscore.com, and they got the stats from Reuters, Twitter Older than it Looks. [...]

Posted by Twitter &#8211; dramatic growth in (older) traffic &#8211; squareCircleZ | Report as abusive

This is interesting, but I think focusing on just the age of Twitter users is missing the larger point.

I think education level and professional status are far greater indicators of adoption level than just age. I’ve wrote more about this on my blog.

http://digg.com/u1ovc

Posted by Nick B. | Report as abusive

[...] أشارت إلى مقالة كتبها “أليكس أوريزكوفك” الذي يعمل في وكالة “رويترز” ، بين فيها أنه لاحظ [...]

Posted by كبار السن يستخدمون تويتر أكثر من الصغار | سوالف سوفت | Report as abusive

[...] reporter Alexei Oreskovic recently authored an interesting blog post about the demographics of Twitter users. What he discovered was that 18-24 year olds, the [...]

Posted by Twitter Traffic Explodes And Not Being Driven by the Usual Suspects | Report as abusive

[...] continues to have incredible growth but may surprise you where the growth is coming from.  Alexei Oreskovic  shared these great nuggets of information regarding Twitter in a recent post for Reuter’s [...]

Posted by B to B Marketers: Twitter Traffic Explosion Led By 45-54 Year Olds &laquo; Tradesmen Insights | Report as abusive

[...] to Reuters blogger Alexei Oreskovic, while Twitter “has the fast-growing microblogging service has all the earmarks of a young [...]

Posted by More Twitter Surprises &laquo; The Web Success Business | Report as abusive

[...] Twitter older than it looks — Reuters [...]

Posted by Interactive Producer Blog &#8211; Twitter data suggests older demographic? Nope. | Report as abusive

[...] most surprising about Twitter is the discovery of its user profile. According to Reuters reporter, Alexei Oreskovic, 18-24 year olds, the traditional social media early adopters, are actually 12 percent less likely [...]

Posted by Who’s Getting Social? A closer look at the conversation. | Frêsh – a full service branding agency | Report as abusive

[...] later in the article when it says that 54-64 year olds are more likely to visit Twitter than 18-24 year olds and you sit [...]

Posted by Twitter powered by mid-life crises? &laquo; digital CONSORTIUM | Report as abusive

[...] friends from the Middle East. Initially I put the minimal overlap down to a generational divide but recent reports indicate that older users have been driving much of the network’s recent growth. Anecdotally this [...]

Posted by MBAs, Media &amp; the Middle East. | Twitter in Dubai and Abu Dhabi. [The National] | Report as abusive

[...] reporter Alexei Oreskovic recently authored an interesting blog post about the demographics of Twitter users. What he discovered was that 18-24 year olds, the [...]

Posted by Is there a marketing value in&#8221;tweeting?&#8221; | Potts&#8217; Photo-Marketing Blog | Report as abusive

[...] comScore, basato su uno studio Reuters, mostra la suddivisione degli utenti di Twitter per età negli Stati [...]

Posted by Uno studio sugli utenti di Twitter: early adopters &#8220;anziani&#8221; &#8211; Microblogging.it | Report as abusive

[...] MediaFile » Blog Archive » Twitter older than it looks | Blogs | [...]

Posted by Dagen i dag 2009-04-23 | Bertel Torp | Report as abusive

[...] grabbed the grey market. You’d think the service would be swarming with 18-24 year olds. No. They’re much less likely to visit Twitter than the 45-54 year old demographic. 18-24s index at 88 and 45-54s index at 136. The figures are for the US but will surely apply sooner [...]

Posted by &raquo; Facebook getting older, Twitter almost pensionable MediaSoon | Report as abusive

[...] of popular social media websites such as Facebook and MySpace.    However, the latest surveys here and here show that the Generation X (people born between 1964 to 1979) crowd were the ones driving [...]

Posted by Twitter and Generation Y &laquo; Ideas make the world go round | Report as abusive

[...] 45-54 Year Olds Most Likely to Twitter? Reuters [...]

Posted by Twitter Older than It Looks &laquo; NextGenText.com | Report as abusive

[...] a post by Reuters reporter Alexei Oreskovic, comScore says that users aged between 25-54 are driving the growth trend. […] 18-24 year olds, [...]

Posted by Twitter growth &laquo; The Dialogue Fringe | Report as abusive

[...] now we know everyone’s doing it: celebrities, companies, politicians, the older generation, and lowly old you and me are flocking to microblogging site Twitter in droves. But the rabbit hole [...]

Posted by The Obsessable Ten: Top Twitter hardware hacks | Jones Shop USA | Report as abusive

[...] Traffic Spiked by 45-54 year olds The majority of Twitter’s roughly 10 million unique Web site visitors worldwide in February were 35 years old or o…, according to comScore from an article called Twitter Older than it Looks by Alexei Oreskovic [...]

Posted by baby boomers social media statistics &#8211; facebook, twitter, aarp | Wired PR Works | Report as abusive

[...] we don’t have to worry about dying of starvation and most Twitterers are safely post-celibate, all we have to live for now is that nanosecond of deference from strangers, which is why so many [...]

Posted by A Nanosecond of Deference | Redfin Corporate Blog | Report as abusive

[...] media services like Twitter and Facebook are becoming more and more entwined with business.” (Read more…) Regarding the latter in the quotation, that is absolutely no light statement into a vacuum. [...]

Posted by More Middle Aged than Young on Twitter and Facebook &laquo; David Moore | Report as abusive

[...] site, is amazing. Some reports suggest more than 10 million users are now signed on to Twitter and the majority of them are 35 years and [...]

Posted by &raquo; Blog Archive &raquo; 5 Benefits of using Twitter for Business | Report as abusive

I (am 59) find that Twitter is best used to follow a topic of interest. I have a different Twitter login for each topic that I am interested in and that keeps me up with the latest news on that topic.
It is also a useful news source, like when the Tsunami threatened our east coast of Australia.
..B..

Posted by Bruce White | Report as abusive

имя,имени,человека,лю ей,руси,значение имени,женские имена,имена бесплатно,мужские имена,совместимость имен,имя человека,имена девочек,тайна имени,имена мальчиковУ каждого человека есть своё имя, но не каждый человек может сказать что
же значти его имя .
Не каждый знает происхождение и корни своего имени, хотя это очень важно.

Posted by Иван | Report as abusive

[...] Twitter is older than it looks. [...]

Posted by Where should Estate Planning attorneys begin with social media? | Attorney Social Media Marketing | Report as abusive

[...] 原文链接地址 [...]

Posted by 【一心一译】Twitter有多老,35岁,还是65岁? &#8211; SocialBeta | Report as abusive

[...] Twitter le profil de ses utilisateurs est aussi atypique ! http://blogs.reuters.com/mediafile/2009/ 03/30/twitter-older-than-it-looks/ [...]

Posted by Tweets digest / Synthèse de mes messages sur Twitter d’Avril 2009 &laquo; BSaintorens &#8211; Communication-Marketing et TIC | Report as abusive

[...] @IvyBean104 Oldest Twitter User? February 28, 2010 by Steve Stewart Ivy Bean made news recently as the oldest known Twitter user at 104 years old. Tech Crunch UK believes that Bean’s joining the microblogging site and tweeting was a public relations stunt by the computer maintenance company Geek Squad. Read more. Twitter is a rare example of older people embracing a new Web technology at such an early stage, says Andrew Lipsman, director of industry analysis at comScore. Read more. [...]

Posted by @IvyBean104 Oldest Twitter User? &laquo; 55Plus Newsletter | Report as abusive

[...] reaching 14 million visitors, a large percentage of whom are between 25 and 54 years old, (seehttp://blogs.reuters.com/mediafile/2 009/03/30/twitter-older-than-it-looks/).     The odds are pretty good that some of those people are your clients or potential clients. [...]

Posted by Should Your Organization Have A Presence on Twitter? &laquo; LogicalSolutions.net | Report as abusive

[...] Twitter older than it looks | Analysis & Opinion | "The majority of Twitter’s roughly 10 million unique Web site visitors worldwide in February were 35 years old or older, according to comScore." (tags: twitter statistics) [...]

Posted by links for 2010-05-27 &laquo; Where is my towel? | Report as abusive

[...] lest you think it’s all about the youngsters, recent surveys show that Facebook and MySpace are full of gray hairs. This spring, Inside Facebook reported that [...]

Posted by Internet Scams &#8211; Accredited Online Universities, The New Path Of Education &#8211; free article courtesy of ArticleCity.com | Report as abusive

[...] lest you think it’s all about the youngsters, recent surveys show that Facebook and MySpace are full of gray hairs. This spring, Inside Facebook reported that [...]

Posted by Live TV Internet &#8211; A Decade of the Internet &#8211; Yahoo! News | Report as abusive