Apple’s App Store seen growing at rapid clip

March 31, 2009

Apple’s App Store for the iPhone and iPod Touch is growing at a pace of 38 percent a month, with 200 new applications being added everyday, according to new data by analytics company Mobclix.

Mobclix expects the App Store to be a $1 billion marketplace over the next 2 years, and Mobclix co-founder Krishna Subramanian said that estimate is conservative.

By the group’s latest tally, there are 31,000 applications in the store — above Apple’s official count of 25,000 — with the largest category being games, more than 7,000 of them. Some more interesting stats:

  • 23 percent of apps are free and 41 percent cost 99 cents
  • 58 percent of App Store traffic comes via WiFi and 33 percent from carriers
  • Free apps in the Top 25 see 3,000 to 15,000 downloads a day, while paid apps in the top 25 get 2,500 to 5,000 downloads a day

Subramanian acknowledged even he has been surprised with how fast the App Store took off.  ”We didn’t expect the growth to be as a quick as it was.”

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