USA Today: Paper goes well with Kindle

April 14, 2009

Before we get to the point of this blog post, let’s see what’s up with Gannett lately.

Its stock rocketed some 40 percent last week, something many experts and news outlets said was because a big investor doubled its stake because it thinks that Gannett’s newspapers might have a future. It rocketed again on Monday, though it’s down 20 percent today (Tuesday). Some of that’s likely because of short sellers covering their bets on the stock’s movements.

Not only that, the company rejected the latest overture from a possible buyer on its Tucson, Arizona paper, prolonging the agony over whether the paper will close or not. Quarterly earnings are on their way this week too, which the company already said would be less than hot. Finally, USA Today is going to show up in fewer hotel rooms now that Marriott said it will start offering customers the option to get no paper at all.

Against this backdrop comes the latest press release:

USA TODAY is now making a selection of its blogs and online communities available for Amazon Kindle, a portable reader that wirelessly downloads books, blogs, magazines and newspapers to a crisp, high-resolution electronic paper display.

USA TODAY blogs and online communities featured on the Kindle include: Cruise Log, with the latest news and trends in the world of cruising; Game Hunters, an online community with a focus on video games and “interactive awesomeness;” Lifeline Live, your ticket to celebrity and entertainment news; OnDeadline, offering breaking news and must-read stories; Game On!, covering the latest sports news; The Oval, an online community dedicated to tracking the Obama administration; Pop Candy, unwrapping pop culture’s hip and hidden treasures; and Today in the Sky, delivering the latest news and analysis about airlines, airports and air travel.

All blogs and online communities cost between $0.99 and $1.99 to download. Subscriptions to USA TODAY, the nation’s top-selling newspaper, have been available to Kindle users since December 2008 for a monthly subscription cost of $11.99. For your convenience, issues are auto-delivered wirelessly to your Kindle at the same time the print edition hits the newsstand.

Will people go for it? Tell us what you think.

2 comments

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I definitely think people will go for it. The Amazon Kindle is the beginning of the revival of the Newspaper industry, except it will need to be called something else :)

In this instant “I shall have it now” society, the kindle is a nice fit for those who don’t want the Iphone.

I believe you are going to see a ton of newspapers, blogs, and other media outlets making their content available for the kindle.

Why Not I Say?

This is the information era and if people are using Kindle’s then why not make as much available as you can.

As far as the cost? As long as it is kept low, I think people will pay it if the content is good.

Seeing that the content is delivered digitally, the cost to USA today is next to nothing. So they should be able to keep the cost low and still make a handsome profit.

great news!

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