Google still king of search, Microsoft grows faster
Google remains the undisputed leader in U.S. Internet searches, but Microsoft can claim it is the fastest-growing, according to the latest figures from digital tally-keeper comScore.
Google claimed 63.7 percent of “core” U.S. internet searches in March, not counting mapping, directory or video sites like YouTube. That is up 0.4 percent from February.
Meanwhile, Yahoo and Microsoft, which are still umming and ahhing about combining their internet search efforts in some way, traded some gains and losses.
Yahoo, the No. 2 search engine, fell 0.1 percentage points to 20.5 percent while Microsoft gained 0.1 percentage points to 8.3 percent.
The consolation Microsoft can take is that it is the fastest-growing player in a still burgeoning business. Overall core searches in the United States rose 9 percent in March from the previous month, to 14.3 billion. Microsoft outstripped that with an 11 percent increase in searches on its sites, nosing ahead of Google’s 10 percent growth and Yahoo’s 9 percent.
Clearly that’s not enough of a difference to threaten Google, but it might be a sign of momentum that emboldens Microsoft to take the plunge with Yahoo and have a tilt at the top spot.
ComScore’s March figures are available here.